Questions and Answers of Marketing Management Knowledge

1. From the information about Chobani in the case and at the start of the chapter,(a) Who did Hamdi Ulukaya identify as the target market for his first cups of Greek Yogurt and(b) What was his
1. Now to get you started on your marketing plan, list four or five possible topics and compare these with the criteria your instructor suggests and those shown above. Think hard, because your
What strategic actions should Indra Nooyi take to sustain the corporation’s impressive financial and market performance? Should its free cash flows be used to fund additional share repurchase
What, if anything, strikes you as impressive about Dell? In reading and preparing the case, was there anything that you thought was particularly outstanding about this company?
What are the elements of Dell’s strategy? Which one of the five generic competitive strategies is Dell employing? How well do the pieces of Dell’s strategy fit together? Is the strategy
Does Dell’s expansion into other IT products and services make good strategic sense? Why or why not?
Given that Dell is a global player, how would you characterize the company’s strategy—is Dell using a multi-country strategy or a global strategy? And if it is a global strategy, what kind of
What does SWOT analysis reveal about the attractiveness of Dell’s situation in 2008?
In what respects, if any, is Hewlett-Packard’s strategy in PCs more appealing or better than Dell’s strategy?
What issues and problems does Michael Dell need to address?
What actions and strategy changes would you recommend to Michael Dell to boost the company’s performance and its prospects for overtaking HP in global sales of PCs?
What are the primary driving forces in the U.S. fast-food industry in 2004?
Using Porter’s Five Forces Model, assess the strength of each competitive force in the U.S. fast-food industry?
Is the U.S. fast-food industry attractive?
What are the fast-food industry's key success factors?
Complete a SWOT analysis for Pizza Hut and KFC?
In what ways are Pizza Hut and KFC positioned to take advantage of the industry's key success factors?
What are Pizza Hut and KFC's primary competitive advantages?
What are the benefits of franchising versus company-owned restaurants for companies like Pizza Hut, KFC, or McDonald's?
Describe Pizza Hut and KFC's historical investment strategies in Latin America?
If you were Eric and Mary Reynolds, what decisions would you make with respect to marketing strategy? Which target market and positioning strategy do you think make the most sense, and why? What
Before the Reynolds can pursue their dream, they need some start-up money. What other kinds of information will they need to take to either a bank or an investor to seek funding?
What does a five-forces analysis reveal about the strength of competition in the U.S. family clothing stores industry?
What factors are critical to success in the U.S. family clothing stores industry?
What is Gap Inc.’s strategy? Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Gap is taking? What type of competitive advantage
What does a SWOT analysis of Gap reveal about the overall attractiveness of its situation?
What recommendations would you make to Gap senior management to improve upon its turnaround strategy? What actions are necessary to restore the competitiveness of its core Gap, Banana Republic, and
What are the external opportunities and threats to the company?
List the changes made by the company in manufacturing, human resources, marketing and finance during the initial turnaround. What was the relative importance of each of these for achieving the
Summarize Harley-Davidson’s marketing mix. Are all of the elements consistent with the overall marketing strategy?
What should the company do to continue to grow in market value, market share, sales, and revenues?
Are motorcycles a mature or declining product?
Do you think Harleys look cool? Would you like to own one? Why or why not?
What is PepsiCo’s corporate strategy? Briefly identify the business strategies that PepsiCo is using in each of its consumer business segments in 2008.
Does PepsiCo’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?
What does a Five Forces Model of the specialty coffee industry look like?
What is Expresso Espresso’s current generic strategy? What should it be? Why?
How would you characterize Mr. Sylvester’s values? What are the advantages and disadvantages?
How would you characterize Todd Sylvester’s management style?
What does a SWOT analysis of Expresso Espresso reveal?
Should Todd expand? Evaluate the risk of expanding too quickly versus the risk of losing market share.
The case describes some of the competitive dynamics in the sleep and respiratory markets, with special emphasis on the OSA segment of the home medical equipment industry. Identify the major driving
Evaluate the competitive environment for manufacturers of OSA devices, using Michael Porter’s (2008) “five-forces analysis.” Is this an attractive industry segment?

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