Questions and Answers of Marketing Management Knowledge

Leaders have higher drive, desire to lead, honesty/integrity, self-confidence, emotional stability, cognitive ability, and knowledge of the business than non-leaders. This corresponds to which theory
What is trait theory and is it still considered faulty?
Which path-goal leadership style did the old CEO use?a. Achievement-oriented leadershipb. Participative leadershipc. Supportive leadershipd. Directive leadership
What is cognitive ability as it relates to leadership?
What type of visionary leadership did the old CEO exhibit?a. Unethical charismaticsb. Charismatic leadershipc. None. she was not a visionary leader.d. Strategic leadership.
What is path–goal theory?
1. As a manager at Lululemon, what management functions would repair the damage that has been done to the brand, and help the company to move forward?2. How was Chip Wilson’s management so
What leadership function failed, causing Lululemon to recall 17 percent of its product line due to quality control concerns?a. Planningb. Controllingc. Leadingd. Organizing
What are the four management functions?
When he created the Luon fabric and began the Lululemon Athletica company, Chip Wilson was demonstrating his skills as a(n).a. Entrepreneurb. Disturbance handlerc. Resource allocatord. Negotiator
Is it possible for a manager to perform the controlling function if a plan was not in place?
Which management role(s) failed when the Competition Bureau of Canada required Lululemon to remove all advertising of the many health claims made for its seaweed-based fabrics?a. Decisional roleb.
What are the responsibilities of top managers versus middle managers versus first-line managers and how do these management levels relate to one another?
Describe team leaders and identify what is particularly important for team structures to be successful.
What do companies look for when determining which employees would be good managers?
Describe the fast pace and frenetic activity of first-line managers.
1. List and describe the general environmental factors that influence the paper cup situation at Starbucks.2. List and describe the specific environmental factors that influence the paper cup
The pressure on organizations to “go green” is a component of what environment?a. The specific environmentb. The green environmentc. The general environmentd. The organizational culture
Describe dynamic environments with an example and explain what punctuated equilibrium theory is.
Stand. earth and other environmental advocacy organizations routinely criticize Starbucks and other fast-food organizations for the amount of waste they produce and their impact on the environment.
Explain how management confidence adjusts to changing levels of uncertainty.
In 2008, Starbucks pledged to make all cups 100 percent recyclable by 2012. When it became evident that that deadline was impossible, it was extended to 2015. That deadline was not met either. This
List the components of the general environment.
Describe business confidence indices, their importance to managers, and how they are used by managers.
Describe buyer dependence and how dependence can lead to opportunistic behavior and provide an example.
According to the Ethics Compliance Initiative (ECI), what are the two key influences on ethical practices? Describe how they impact ethical practices.
Which principle of ethical decision-making states that the law represents the minimal moral standards of society, so an organization should never take any action that violates the law?a. The
Define ethical behavior and describe what studies have uncovered about ethical behavior at work.
If GM had a more ethical climate that included a reporting system that encouraged managers and employees to report potential ethics violations to managers or other legal authorities, many deaths
What is personal aggression? Provide examples of these in the workplace.
Many have accused GM of failing to meet stakeholders’ economic, legal, ethical, and discretionary expectations. Which of the following best describes GM’s social responsiveness?a. Proactive
What are the benefits and costs of planning?
1. Discuss the importance and benefits of planning at Ford. 2. Based on the four options that have been presented as potential steps for Ford, describe Ford’s primary goal.3. The alternatives
Suppose Ford managers select option number 4—to sell the entire PAG group within the next 6 months. What type of operational plan will lower-level managers have to develop and carry out?a. A
There are many benefits to planning. What might be considered a pitfall?a. Providing directionb. Reducing uncertaintyc. Intensifying effortd. Impeding change
S.M.A.R.T. goals are specific, measurable, attainable, realistic, and timely. What does it mean for goals to be attainable and realistic?
Limited resources make it nearly impossible for managers to maximize decisions. How then do managers make most decisions?a. Rationallyb. Satisficingc. Standing plansd. Strategically
How do companies develop commitment to goals?
What are the limits to rational decision-making?
When does a competitive advantage become a sustainable competitive advantage and how does that compare to a long-lasting competitive advantage?
1. Has Disney been able to maintain its competitive advantage? 2. Conduct a brief situational analysis to identify Disney’s internal strengths and weaknesses and determine external
Using the Boston Consulting Group Matrix, what category should Disney’s Pixar division be placed into?a. Dogb. Cash cowc. Stard. Horse
Disney is an entertainment conglomerate. What corporate-level strategy does this represent?a. Grand strategyb. Stability strategyc. Portfolio strategyd. Differentiation strategy
1. At what stage on the S-curve is digital photography?2. Kodak had a promising entry into the field of digital photography, first by inventing the digital camera and then by being first in sales in
Outline the steps of the strategy-making process.
Disney is aware of the strategies that made its companies successful and the company continues to rely on those strategies even as the competition changes. What is this behavior called?a. Strategic
Describe strategic moves of direct competition.
The development of digital photography followed what pattern of innovation?a. S-curveb. Innovation streamc. Technological innovationd. C-curve
Describe the state of innovation in Canada today.
The innovation of the digital camera was what to the field of photography?a. Technological substitutionb. Discontinuous changec. Technological discontinuityd. Innovation stream
Describe innovation streams.
Kodak’s initial reaction to the original digital camera in 1975 was to hide it in order to protect its film business. This is an example of what type of behavior?a. Refreezingb. Change
What is technological lockout and how does it occur? Give examples of technological lockout.
According to Muhlhauser, what are the three types of employees in a turnaround and how are they dealt with?
1. Despite having a low temporal immediacy, a low proximity of effect, and a low concentration of effect, GM’s faulty ignition switch problem has a very high degree of ethical intensity. Why?2.
What does the term integrated marketing communications mean?
During nearly four decades of business operations, Memphis-based FedEx has earned a reputation for reliable, on-time delivery of packages to homes and offices around the country. Founder Fred Smith
Nike, the long-time market leader in athletic shoes, apparel, and gear, has been racing into innovation for more than 50 years. Co-founders Phil Knight and Bill Bowerman met at the University of
Identify and discuss the major characteristics of services.
Everyone wants to be strong, healthy, and fit. But not everyone is in the target market for Mike Boyle Strength & Conditioning (MBSC). With two Massachusetts locations, MBSC offers a variety of
What is service quality? Why do customers find it difficult to judge service quality?
Identify and discuss the five components of service quality. How do customers evaluate these components?
What is the significance of tangibles in service marketing?
How do search, experience, and credence qualities affect the way customers view and evaluate services?
What steps should a service company take to provide exceptional service quality?
How does nonprofit marketing differ from marketing in for-profit organizations?
What are the differences among clients, publics, and customers? What is the difference between a target public and a target market?
Discuss the development of a marketing strategy for a university. What marketing decisions must be made as the strategy is developed?
Define supply chain management. Why is it important?
In May 2017, Mars, Incorporated, the world’s largest chocolate company, announced the launch of a new stand-alone subsidiary called The Cocoa Exchange. While Mars focuses on mass producing products
Archer Daniels Midland (ADM), one of the world’s largest agricultural processors, is a vital link between farm, factory, and table. The Chicago-based multinational rings up almost $62 billion in
At a time when many retail organizations are favoring e-commerce and cutting back on store locations, the upscale fashion retailer Rebecca Minkoff is on the cutting edge of brick-andmortar
Bernard and Eugene Gelson, the founders of Gelson’s Markets, grew up helping their parents operate a grocery store in Iowa. As the Depression wound down in the late 1930s, the family moved to Los
How is online retailing integrated with other forms of retailing?
From ladders to lumber to light bulbs, Lowe’s sells just about everything a consumer or contractor would need to build, repair, and maintain a home. The North Carolina–based homeimprovement
Frank Pepe’s Pizzeria Napoletana has opened one of the most recognizable pizzerias in the United States using word of mouth (WOM). After returning from World War I, Pepe began making bread during
Watch a movie or television show carefully and you will likely identify several familiar product brands. These products are not there by accident. In fact, companies pay millions of dollars for
Which criticisms of promotion do you believe are the most valid? Why?
Television advertisers have faced challenges in the past decade. People tend to watch fewer television shows at the time of airing or choose to watch them on platforms such as Netflix or Hulu. The
Digital native advertising is online advertising that matches the appearance and purpose of the content in which it is embedded. For example, the wedding website The Knot may feature sponsored
The Nederlander Organization has been managing Broadway-type theaters in several states and the U.K. for more than 100 years. It is a theatrical organization that owns concert venues and Broadway
When it comes to advertising, apparel manufacturer and retailer Patagonia takes a different approach. The headlines of its popular advertisements feature in big, bold letters “Don’t Buy This
Salesforce.com strives to create mutually beneficial relationships with all of its stakeholders, including customers, employees, and communities. Salesforce.com is a customer relationship management
Identify the steps of the personal selling process. Must a salesperson include all these steps when selling a product to a customer? Why or why not?
Why are support personnel needed in the sales force?
What types of sales promotion methods have you observed recently? Comment on their effectiveness.
For luxury-goods maker Louis Vuitton, price is a critical part of its marketing strategy. However, unlike most other companies, demand for Louis Vuitton products tends to rise with price increases.
In the United States, the retail pharmacy field is dominated by two large firms, Walgreens and CVS. CVS, the second largest pharmacy chain, is constantly competing against Walgreens for market share,
Bringing down the high price of fashion eyeglasses was the goal that four friends set out to achieve when they founded Warby Parker in 2010. The business idea grew out of co-founder Dave Gilboa’s
What are the benefits of cost-based pricing?
Are the people in the room a good proxy for their customers? Are the young managers a better proxy than the older managers?
What additional information would be helpful to strengthen a recommendation?
How would that information best be obtained?
Run a taste test. Compare Pepsi vs. Coke, or bottled water vs. tap, or an expensive bottle of wine vs. the boxed stuff. Note participants' level of knowledge and surprise.
New businesses are frequently launched as a means to address a current glitch in the industry. Pick an industry and identify a typical customer problem. What changes co u l d you make to enter that
Founded in 1887 in Nottingham, England, Raleigh Wheels became known as the original all-steel bicycle manufacturer. Eventually, ownership of a Raleigh bike became a status symbol. Raleigh's product
Good Bite is interested in selling a new form of teeth-whitening strips. They dissolve in your mouth, and leave less of a gunky residue feeling than current competitors. Whitening strips seem to
Consumers frequently become acquainted with Numi's organic teas through sampling promotions in upscale venues or in partnership with other companies that are promoting organic and fair-trade
Compare two fast food restaurant chains-Chipotle and McDonald's (who no longer owns Chipotle). Chipotle has locations throughout the U.S., but that presence is obviously dominated by McDonald's vast
Are the old managers right? A lot of other wearables focus on counting steps or enabling apps. ls that what this group should design, so as to be seen as a legitimate competitor and not confuse

Showing 300 - 400 of 543