New Semester
Started
Get
50% OFF
Study Help!
--h --m --s
Claim Now
Question Answers
Textbooks
Find textbooks, questions and answers
Oops, something went wrong!
Change your search query and then try again
S
Books
FREE
Study Help
Expert Questions
Accounting
General Management
Mathematics
Finance
Organizational Behaviour
Law
Physics
Operating System
Management Leadership
Sociology
Programming
Marketing
Database
Computer Network
Economics
Textbooks Solutions
Accounting
Managerial Accounting
Management Leadership
Cost Accounting
Statistics
Business Law
Corporate Finance
Finance
Economics
Auditing
Tutors
Online Tutors
Find a Tutor
Hire a Tutor
Become a Tutor
AI Tutor
AI Study Planner
NEW
Sell Books
Search
Search
Sign In
Register
study help
business
marketing management knowledge
Green Marketing Management 1st Edition Robert Dahlstrom - Solutions
What three industries account for the most energy usage in the industrial sector, and what is their contribution to energy consumption?
What is the value that a marketing student derives from gaining an understanding of energy usage and sustainability in the industrial sector?
About 40% of the energy consumed by a semi-tractor trailer is consumed when the vehicle is not moving. What contributes to this overhead cost, and what can be done to reduce this cost?
To what extent has your community promoted use of mass transit systems? What could be done to enhance this effort?
Why is it necessary to examine the links between transportation systems to gain an understanding of usage and fuel efficiency?
From a carbon footprint standpoint, what are the merits of jet travel versus high-speed train travel between Los Angeles and San Francisco?
Table 13 1 outlines a number of mechanisms designed to increase fuel efficiency of personal vehicles. How can these ideas be communicated to the public more effectively?
What are the limitations associated with using corn as a fuel for automobiles?
What factors account for the poor acceptance of hybrid automobiles for personal travel?
How have diesel technologies changed over the past few years?
The Siemens example mentions 11 corridors that could use high-speed rail. Name three routes between major cities that would be candidates, and name one route that would not be a candidate. Explain your answers.
The Siemens Sapsan example illustrates how new technologies can be applied to reduce carbon emissions. What is the influence of low oil prices on such efforts?
To what extent is the hotel and lodging industry engaging in sustainability efforts?
What types of firms marketing to hospitals would benefit from knowing that the health care facility is using GGHC logic to direct its purchasing?
What can your college or institution do to enhance the sustainability of the classroom in which your class is held?
How does your college or institution rate on the Collegiate Sustainability Report Card, and what can it do to enhance its performance?
What are the components of the College Sustainability Report Card?
Is the green premium increasing or decreasing? What evidence supports your answer?
Why would an organization seek to have LEED certification for its new facility?
How does local food sourcing enhance sustainability?
Describe the primary energy-intensive inputs, processes, and outputs in nonfood retailing, and describe recent efforts to use energy more efficiently.
What is the relative influence of the services economy on energy consumption, and what are the primary sources of energy used in the sector?
What is the merit of examining the state of progress on sustainability issues for each sector of the services economy?
How do firms use price lining and price bundling to increase the market share of sustainable products?
Describe a skimming strategy and a penetration strategy used by a company to help it increase sales of sustainable products.
Describe the two parameters associated with determining the offset prices, and explain why different firms come up with different estimates for these parameters.
How do the objectives and mission of the firm influence the pricing strategy?
How does the level and form of competition influence pricing decisions?
Name and describe an international, national, and local sustainability based regulation that influences a firm s pricing strategy.
Distinguish among four costs that factor into value decisions.
How can a company determine the desired benefits and costs inherent to a pricing decision?
Why is it necessary for companies to incorporate product, promotion, and distribution considerations into pricing decisions?
How does Sustainable Travel International enable consumers to reduce the environmental cost of air travel? What does such action do to the overall cost to the consumer?
Why should retailers participate in discussions about the components and ingredients in the products they market?
What steps can retailers take to increase product reclamation?
Regarding shopping bags, which is preferred paper or plastic?
Why might a large consumer products company prefer marketing of its branded products to private-label products?
What are the advantages and disadvantages of promoting sustainable or organic brands in a specialty aisle of the store rather than with other items in a product class?
Is the revenue stream of a firm favorably enhanced by incorporating sustainable features into existing brands, or are firms better off to incorporate these features into new brands?
Name and describe four ways in which retailers are actively assessing sustainability in supply chains.
To what extent is urban sprawl a retailing problem, and how does sprawl influence the carbon footprint of a community?
Over the past decade, has retailing become more or less important to the supply chain? What factors support your conclusions?
How has the access to consumer purchasing information changed, and how has this changed the role of retailers?
What is the value of third-party verification of ISO 14000 certification?
If firms can increase their levels of sustainability without ISO guidelines, why is it valuable to engage in the cost of certification?
How do relationships with suppliers and customers benefit from sustainable logistics?
How can GPS technology enable a firm to lower its distribution costs?
What benefits can a company realize from incorporating RFID technology into the supply chain?
What is fleet optimization and why is it relevant to assessing sustainability in the supply cycle?
Why would a manufacturer take time to learn about Walmart s sustainability scorecard even though it does not do business directly with the retailer?
Why is it necessary for firms to assess the by-products of their supply cycles?
What is the ultimate source for resources entering a supply cycle? How does this differ from the output of the supply cycle?
To what extent does Starbucks sourcing strategy enable it to secure long-term commitments from suppliers and consumers?
What are the four stages of the theory of inventive problem solving, and how do these phases help to develop process innovations?
Distinguish process innovation from product innovation, and explain why both forms are necessary.
What critical decision is made after test marketing, and what information contributes to this decision?
What are the potential consequences to the firm that does not adequately engage in business case preparation?
Describe a situation in which internal events lead to the development of an innovation.
Who are the stakeholders that should be consulted during idea generation, and how does each inform the development process?
Explain why the decisions made at each gate should involve sustainability considerations.
What are gates, and why are they important to new-product development?
Figure 7 2 outlines a series of processes that precede the development of new products. Why is it necessary for the firm to pass through each phase?
How is sustainability relevant to new product development?
Why would a company use a demarketing strategy when this strategy is designed to reduce consumption? Will this strategy necessarily mean lower revenues for the firm
The logic of labels suggests that the presence of a certification label should lead to increased awareness and ultimately increased sales. How successful have labels been in stimulating sales of sustainable products?
What is the difference between eco-labels and social labels? Describe a certification label that incorporates both ecological and relational components.
Distinguish brand recognition from brand recall as message objectives. Which of these strategies is more challenging to achieve?
It is relatively easy these days to instill consumer anxiety about the environment. Under what conditions do you believe that such a strategy will be either effective or ineffective?
The Green Works ad campaign uses a feelgood strategy to foster preferences for the brand. Describe another ad for an environmentally friendly product that is marketed using this strategy.
One of the purposes of promotion is to generate consumer responses in the form of immediate purchases. Describe an ad or pointof-sale display that has been used to spur immediate consumer purchases of relatively environmentally friendly products.
What are the benefits that companies realize when they elect to develop integrated brand promotions?
Is direct marketing a component of the promotional mix? Under what circumstances would direct marketing be classified as either promotion or retailing?
The introduction of this chapter characterizes Merrell as a company that engages in integrated marketing communication to present its brands and products. Describe the marketing mix of another firm that uses integrated marketing communication to promote sustainability.
What is the importance of the value proposition?
Describe the positioning themes.
How do market segment size and the level of competition influence target market selection?
What is LOHAS? Contrast LOHAS with other market segments identified by the Natural Marketing Institute.
What insight does the Roper Starch Worldwide research provide?
Describe four types of market segmentation used by green marketing firms.
What are the criteria for determining market segments?
What are the elements of STP marketing?
Why is it necessary for the firm to analyze the market for segments and targets?
How are efforts to reduce, reuse, and recycle related to climate change?
Why is the United Nations concerned about biodiversity, and what efforts has it taken to limit the number species on the endangered list?
What is the magnitude of the clean drinking water and sanitation problem on the globe, and to what extent is this a regional issue?
What are the governing rules concerning air quality, and how effective have they been?
The owner of a 40-year-old home claims that sustainable business practices are only important for new housing. How might you respond to such a comment?
What are the primary types of solar power that are being used in residential settings?
What is the current role of renewable energy as a source of energy for residential and commercial use?
Why is it important for multinational organizations to be involved in efforts to confront climate change?
How does the Kyoto Protocol facilitate the exchange of emission credits?
What sectors of the economy might show favor or disdain for the Kyoto Protocol?
What are the consequences of a decline in biodiversity?
Describe two factors that increase land degradation.
More people now live in cities than in rural areas. What factors are related to urban expansion?
Is the lack of access to inadequate and unsanitary water a global issue? Why or why not?
How do indoor and outdoor air pollution influence the incidence of disease? How is this incidence of disease related to geography?
What is the role of fossil fuels in climate change?
If carbon dioxide represents 80% of the world s greenhouse gases, why is it necessary to consider other greenhouse gases?
What are four industries that are affected by climate change, and how are people in these industries trying to reduce the influence of climate change on their operations?
Showing 2500 - 2600
of 4701
First
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
Last
Step by Step Answers
Get 50% OFF
Claim Now
