Case Studies In Marketing Management 1st Edition A. V. Shukla - Solutions

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What is the natural greenhouse effect and how does human action influence this effect?
How did the recognition of the interrelationship between the environment and humankind influence the need to develop the Ashkelon Desalinization Plant?
Why is it necessary to examine the relationship between the macroeconomic industry and marketing action?
Why would competitors such as the Chemical Manufacturers Association work together to develop sustainability standards? What are the consequences of failing to address sustainability?
Describe a situation in which the general public has had an influence on a company s attitude toward sustainability. What events lead the public to become concerned about sustainability in this context?
Does Timberland consider its suppliers to be important stakeholders? What evidence supports your claim?
Consumers and stockholders are two divergent groups of stakeholders for a retailer. How might they differ in their attitudes toward sustainability?
What did the EDF McDonald s alliance teach NGOs and CEOs about relationships between NGOs and companies?
Describe a situation under which a firm (other than BP) has been accused of greenwashing. What conditions lead to this evaluation, and what did the firm do to correct it?
To what extent does the incorporation of a green perspective into the mission statement change how the firm will operate and be viewed in the market?
How does the strategy of Timberland reflect an effort to achieve sustainability as defined in Chapter 1?
Why would a firm like Timberland elect to develop a sustainable strategy when it could effectively compete based on price?
Some companies have well-established reputations about their concerns for the environment. Why would such companies be concerned about green marketing issues?
Why would a company like McDonald s be concerned about green marketing?
If green marketing draws attention to the way things are consumed, then how is the study of green marketing relevant to production and supply chains?
How does the study of corporate strategy benefit from incorporating a green marketing perspective?
How might individuals and companies based in emerging economies benefit from the study of green marketing?
Provide examples of companies that have acted in a sustainable manner whereby they meet the needs of the present without compromising the ability of future generations?
Provide some examples of how consumers might act in a sustainable manner that meets the needs of the present without compromising the ability of future generations to meet their needs. How does this perspective influence how people shop, consume, and dispose of the things they buy?
An entrepreneur claims not to focus on sustainability because attention to such matters results in poorer financial performance. How might one address such a statement?
Think about a local grocery store operating in your community. To what extent does it consume, produce, distribute, promote, package, and reclaim products in a manner that is sensitive or responsive to ecological concerns?
Is green marketing something done solely by corporations, or can anyone engage in green marketing?
What will be your advice to Kamal on the Marketing Mix of 'Scripto' for UK?
What is your opinion on the doubts in the minds of Kamal and Gopal ?
Evaluate the proposal of Shri. Sunder to Shri. Kamal.
What are your detailed suggestions regarding the change of Marketing Mix for Easytaste in America?
Evaluate the company's decision to launch Easytaste in America supplementing the supplied details in the case with your knowledge of American lifestyles.
What will be your suggestion to her? Why?
What alternatives are available to Mrs. Kumar to deal with the problem at hand.
What will be your advice to Shri. Suresh? Why?
Evaluate the three alternative solutions suggested by Shri. Suresh.
Evaluate the customer centric policy of Best Car Care.
With whom do you agree and Why?
Evaluate Shri. Bhatt's plan.
Evaluate AA Associates plan.
What will be your suggestions to Shri. Aftab?
Evaluate the alternative solutions being thought of by Shri. Aftab.
What in your opinion is the problem ?
What can the promoters now do to increase sales?
What do you think went wrong?
What should the company now do ?
With whom do you agree and why?
Analyse the case.
As a consultant what will be your answers to these questions of Samir and Rohit ?
How should they fight competition from 'Colin'?
How should they proceed to market 'ClearAll' ?
Who could be potential customers of 'ClearAll' ?
Draw up a promotional campaign for the company to help it develop a completely new image in line with the expected new product launch by the company.
Evaluate the company's strategy of tie up with Japanese car manufacturer and the readiness to launch a completely newer version of Kembasador.
What advice will you offer to Mr. Stewart in the area of product improvement based on your knowledge of consumer behaviour in India?
Why, do you feel, Mr. Stewart felt the remark of the sales representative to be important?
What in your opinion is the cause of the current woes of the company.
Evaluate the different problems faced by the company currently.
Analyse the performance of King Scooters.
Will you tell Shri. Keshav to follow the advice of Shri. Kapoor or give him some other advice?
Do you agree with the three points raised by Shri. Kapoor? If no, where do you disagree with him and why?
Evaluate the marketing strategy as adopted by Shri. Keshav.
With whom do you agree and Why?
Evaluate the plan of KB Associates.
Evaluate the plan of Murthy.
Do you appreciate the physical distribution strategy as planned by Nitin? Why?
Evaluate Nitin's decision of entering into the mineral water market in light of the Indian scenario.
Whom should Shri Kaushik appoint as the dealer in your opinion?
Evaluate the two applicants from the point of view of Cario.
Analyse the case.
Given the pros and cons do you feel that the TNMMF should switch over to tetrapacks? Give reasons for your answers.
Analyse the advantages of marketing milk in tetrapacks compared to pouches from the point of view of consumers.
What will be your advice to Shri. Joshi if he still wants to sell through the departmental store?
Analyse the causes of Shri. Joshi's failure.
What in your opinion should be the policy of sales management in order to avoid such incidents in future?
What should Mr. Thakur now do to meet the situation?
If Shri Joshi is not promoted on the due date what will be its impact on the morale of the office staff and on its outlook towards the time bound promotion scheme?
Should Shri Joshi be promoted on the due date?
Evaluate the time bound promotion scheme of Shri Mamooty.
Does Rahul's advice hold true for all levels of employees and always?
With whom do you agree and why?
What do you feel should Shri. Kumar do in the case of Shri. Ratnam?
What changes, if any, should Shri. Kumar bring about in his motivational technique?
Evaluate the motivational techniques of Shri. Kumar.
As a consultant what advice will you give to Shri. Kumar to overcome this problem of small orders.
Analyse the situation.
What will be your advice to Ajay and Vijay?
With whom do you agree and why?
Evaluate Vijay's opinion.
Evaluate Ajay's opinion.
How should Shri. Telang react?
To what extent do you agree with the fear of the office staff?
Could you advice the office staff to have a frank discussion with Shri. Telang and tell him all about their fears?
How do you evaluate Shri. Telang's decision of computerization ?
Which scheme in your opinion is likely to be more successful and why?
Evaluate the promotional scheme of 'Complete Plan'.
Evaluate the discount scheme of 'Happy Licks' as a push and pull strategy of sales promotion.
What should the company now do ?
What were the options available to the company to overcome the logistical hurdle in the free gift scheme?
How do you evaluate the hurriedly implemented free gift scheme of the company?
Suggest a media mix to Abhijit-convincing him about proper media planning.
Evaluate the suggestion of ad-campaign in light of the nature of the company's products.
In your opinion will the testimonial affect of the ads featuring Rashmi be greater than their personality symbol effect. Give reasons.
Do you agree with Smt. Bajaj and Smt. Kumar on not releasing the Rashmi ads to the media ? Give reasons.
Evaluate comparative advertising as a business policy.

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Case Studies In Marketing Management 1st Edition A. V. Shukla - Solutions

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