International Marketing Management: Text And Cases 1st Edition U. C. Mathur - Solutions

Unlock the potential of "International Marketing Management: Text And Cases 1st Edition" by U. C. Mathur with our comprehensive solutions. Access online answers key and detailed answers to elevate your understanding. Dive into the solution manual and solutions PDF for solved problems and in-depth questions and answers. Enhance your learning with our test bank and chapter solutions, providing step-by-step answers. Whether you're an instructor seeking an instructor manual or a student with a textbook, our resources are available for free download. Empower your studies and excel in international marketing management today!

Describe how the components of the black box model might explain the impulse purchase of a People magazine at a supermarket checkout counter.
Discuss how motives, perceptions, and attitudes might combine to activate the purchase of a Merton MM system by a manager in an accounting firm intent on achieving partner status. What would be the general role of marketing in this process?
In the context of the strategic marketing planning process, explain the importance of an understanding of consumer behavior concepts and processes.
Explain how you might engage in the following activities leading up to recommendation that a friend go out on a blind date with another of your friends: coding, tabulating, analysis.
As part of its strategy to increase its share of the Canadian market, a U.S. manufacturer of dentifrice products implements a two-city test market for a new kind of dental floss that can simultaneously brush and floss teeth. In each city, 200 randomly selected participants are provided a free
Shown here is a semantic differential scale that depicts perceptions toward two brands of laptop computers in terms of the four dimensions presumed to be of most importance to users: reliability (it almost always works, even under adverse conditions), speed (it provides results quickly),
How might the following biases invalidate survey findings indicating that between 40 and 44 percent of the Indonesian female population between the ages of 24 and 50 would be likely to purchase a line of American dishwashers about to be introduced into this market: interviewer, interviewee,
Distinguish among mechanical, personal, obtrusive, and unobtrusive observation methods. How might mechanical and personal methods be used to test student response to a new MM software training course for doctors featuring "virtual reality" surgery experiences?
Discuss advantages and disadvantages of centralized, decentralized, and coordinated approaches for generating information on emerging global markets. Which would you recommend for Merton (1) during its present state as an exporter and (2) if it eventually achieves multinational status?
Describe two circumstances that would work against the use of each of the following survey methods: person-to-person, telephone, mail.
What is the significance of the word "probability" in defining probability and non-probability samples? Why are nonprobability samples more important during exploratory research and probability samples more important during conclusive research?
How effective and competitive are the firm's existing advertising and promotion programs concerning the foreign market?
How should it be selected?
Should the firm use an advertising agency?
What are their strengths and limitations? How effective are different domestic and foreign advertising media?
What advertising media are available to promote in the foreign market?
What should be the total foreign promotion budget?
What communication or promotion objectives should the firm pursue abroad?
How should the firm promote its products in the foreign market? Should it advertise? Should it participate in international trade fairs and exhibits?
Referring to the Mexican Board of Trade studies in question 7, how might the following secondary sources have been used: internal secondary sources, external secondary sources, surveys of knowledgeable people.
Why might the following information be suspect in terms of criteria for the acceptability of secondary data?
List the seven steps of the marketing research process. Why are the first and sixth steps especially important?
Two research studies, conducted by the National Industrial Conference Board (NICB) on the South American market, presented findings pertaining to (1) the relationship between changes in currency valuations and productivity, and (2) attitudes of South Americans regarding joining NAFTA. Why would the
How might the following components of an MIS combine to produce a prediction that a price increase for MM systems in country B will not decrease sales, even though a similar increase decreased sales in the domestic market: internal records; marketing intelligence;marketing research; information
Distinguish between primary and secondary data. Explain how each might be used in selecting a good place to dine in a strange town, and give two reasons why each might prove to be invalid.
Distinguish between validity and reliability. Give an example of how marketing research shortcomings might limit both in a marketing research study designed to forecast the results of a presidential election.
Assume that you are a real estate agent selling residential properties in a highly competitive environment. List at least five specific types of information from your firm's MIS that would help you do a more efficient job, and describe an annual marketing research study you would commission.
What is the difference between operational and strategic control, and how are they related?
Discuss similarities and differences between the GE strategic planning grid and the BCG growth share matrix. Which would be most appropriate for a multinational or global firm seeking to expand its global reach?
What is the significance of each letter in the SWOT acronym in terms of Merton's search for the most worthwhile global entry market?
Speculate on the role of the marketing system in each of the following product/market situations, and explain which of the four flows would be most important in each situation:
Distinguish between a traditional line and staff organizational structure and the more fluid, flexible SBU organizational model that characterizes many modern consumer-oriented firms.
A salesman of telecommunications equipment is planning his daily presentations to prospective customers. Would this individual qualify as a system? Why?
Explain how the four systems comprising the marketing system work together to facilitate the strategic marketing planning process.
Explain how the adaptation of the marketing concept relates to the view of a modern organization as a total system.
Select four universal values from Murdock's list that might be useful in positioning and promoting a new tennis racket developed by the Prince Sports Group of Bordentown, New Jersey. This racket, called the Long Body, will supplement the oversized heads pioneered by the company with longer handles
Explain, with examples, how "language," as a cultural variable, would affect Merton's efforts to identify target markets for MM systems in Germany and to design marketing mixes to penetrate these target markets.
Discuss how supranational and national supports might have been instrumental in Merton's success in global markets.
Panels International, Inc., a small company in the State of Washington, recently negotiated a joint-venture agreement with a large Russian building company and commercial bank to market and build American-style dachas (vacation homes) in Eastern Russia. The company plans to produce several homes
Assume that two expatriate executives for a large American manufacturerone stationed in Japan, the other in Australiaearn the same salary in U.S. dollars in 1995. Explain how exchange rates, inflation rates, product requirements, and product costs could markedly change the actual purchasing power
Discuss why all five criteria defining an effective infrastructure might be important in successfully penetrating a foreign market for Merton MM systems.
In terms of demographic, economic, political-legal, and technological factors that can work for or against successful entry into the global market, speculate on why a company might decide to reject a country for consideration as an entry market.
Assume that an individual quits a good job selling pneumatic and hydraulic components for a manufacturer to set up shop as an independent sales representative selling these components in the global market for a number of manufacturers. Give examples of how forces in the macro- and microenvironment
Describe how interdepartmental conflicts interfere with marketing concept precepts.
Describe how the political-legal environmental influences listed in the left-hand column might influence each of the marketing situations listed in the right-hand column: general fiscal-monetary policies social legislation and regulatory policies government relationships with individual industries
According to surveys conducted by the Yankelovich marketing research team, the following are significant secondary cultural values characteriz- ing the youth and young adult population segments: anti-bigness, living for today, less emphasis on possessions, equality of the sexes, mysticism, and
From a buyer's viewpoint, what is the main advantage of pure competition? From a seller's viewpoint, what is the main advantage of oligopolistic competition?
The Dugal Corporation of Miami, Florida, exports its complete line of fashion jewelry to countries in Europe, Southeast Asia, the Middle East, and South and Central America. Important to the success of the firm's global marketing efforts is co-founder Joanna Ponimal's attendance at worldwide
Explain why a marketing manager might be more interested in the growth rate of a single population group than in the growth rate of the overall population.
How might Engel's laws apply in predicting sales of the following products in China and Canada: Mercedes Benz automobiles, a Mediterranean cruise, fuel for home heating, cigarettes, rent on an apartment, and health care.
a. Here are a few observations, from an infinite number of possibilities, that might be noted in reference to the role of the strategic marketing planning process in the creation of the Bartles &Jaymes success story,.
Marketing processes carried out in domestic and international markets are similar with respect to the specific activities encompassed;for example, products and services must be developed, priced, distributed, and promoted to meet the needs of defined target markets and company objectives and to
Such a statement should be a benefit-oriented exposition covering such domains as products, customer groups covered, and customer needs satisfied. Domains in such a statement would be fields in which you are applying for a position; products are the skills you bring to the job; customer groups are
You might first analyze the situation by listing skills and abilities you could offer a prospective employer, specific fields (accounting, banking, and so forth) where these skills might be applied, and specific employers in these fields. Then, you might devise a plan for conveying information
Intensive growth strategies, including penetration, market development, and product development strategies, would be used by the department store to better exploit existing product/market opportunities. For example, it might attempt to penetrate more deeply existing target markets with more
For a department store, a strategic plan might identify and define worthwhile target markets for the product-price-place-promotion offerings of a given department (housewares, sports equipment, and so on) and then devise a plan relating these offerings to identified needs in this target market. A
Strategic marketing planning benefits companies by helping to identify and exploit worthwhile marketing opportunities to achieve worthwhile objectives and make efficient use of resources. SMP benefits customers in that the process typically satisfies an unfulfilled market need, or a fulfilled
The mission statement defines the needs of the firm's target markets(domains) and shows how features and benefits of its offerings will satisfy these needs. These definitions, in turn, suggest what objectives the firm can realistically expect to achieve, as well as the product portfolio and other
Excerpts from an article in the New York Times entitled "Another Coup for the Fighting Gallos":
Discuss similarities and differences between marketing processes carried out in domestic and international markets.
Come up with a mission statement for yourself that might appear on your job résumé. What characteristics of this statement make it effective?
Describe how the four marketing management activities might be applied in planning and implementing a job quest strategy for yourself.
Using the department store in Question 3 as an example, distinguish among intensive, integrative, and diversification growth strategies.
Using a local department store as an example, distinguish among strategic planning, strategies, and marketing programs.
What are the benefits of strategic marketing planning to companies?To customers?
Explain how the steps in the strategic marketing planning process are interrelated.
First, both countries started their growth spurts from relatively low productivity bases, so even slight improvements would tend to be magnified as a percentage of overall GDP. More significantly, both countries have adopted policies designed to increase trade. These policies include lowering
Economic cooperation among nations, in the form of regional economic communities like NAFTA and the EU, effectively transform many smaller markets into single large markets, with many fewer trade constraints and the fast, flexible flow of human and financial resources. Together with the reduction
This policy makes sense to the extent that countries with whom the United States has the largest trade deficitssuch as Japan, China, Germany, and Taiwanare also our largest customers, particularly for products in which we have a comparative advantage (for example, lumber products to Japan). These
A trade deficit is the amount by which a country's imports exceed its exports. In June 1999, for example, U.S. imports (oil, automobiles, cof- fee, and so on) exceeded its exports (services, grains, computers, and so on) by $20 billion. Such deficit levels are unsustainable in the long run: they
The term natural advantage refers to an endowment based on climatic conditions or access to certain natural resources that give a country or region an advantage to the extent that other countries desire this endowment but don't have it. For example, climatic conditions give some countries the
Both France and Germany are strong, supportive members of the European Union, which facilitates trade among its fifteen member countries by prohibiting import/export duties and improving the mobility of labor, capital, and technology among member states. The absence during the past half-century of
Although hemispheres apart, China and Chile are representative of countries that have maintained double-digit growth rates from the mid1980s to the mid-1990s. What factors common to both economies explain these growth rates?
How will the following trends help a company engaged in the manufacture of consumer electronics products compete more effectively in the global market: economic cooperation among nations;reduction in differences among nations; competition from newly emerging nations.
Assume that the United States implements a policy of reducing its trade deficit by increasing sales in categories where we have acquired advantages to countries with which we presently have our largest balance-of-payment deficits. Does this policy make sense? If so, which product groups would be
What is a trade deficit? List three reasons why it would be advantageous for the United States to transform its trade deficit into a trade surplus.
Give examples of natural advantage and acquired advantage that illustrate the differences between these concepts, and explain why most world trade takes place among developed countries.
France and Germany, traditional enemies during previous centuries, are now each other's largest trading partners. Discuss the role of trading agreements, peace, and technological breakthroughs in bringing about this situation.
The plan might promote the fact that Domino's Pizza delivers orders from its take-out menu (place) with only a small additional charge(price). The plan might also promote the fact that the order is guaranteed to be hot when it arrives.
(a) Marketing jobs tend to pay more, and offer more opportunities for advancement, than do other jobs. (b) Marketing is the only company subsystem that raises revenues and has a significant impact on profits (for example, by generating mass-market economies of scale that reduce costs associated
The most significant difference between the marketing concept philosophy and the sales and production philosophies has to do with the customer orientation associated with the marketing concept philosophy. Unlike the sales/production philosophies, which start with products and focus on unilateral
In the organizational market, MM systems would most likely be purchased in bulk for training groups of associates (for example, in law firms, accounting firms, and medical centers), whereas, in the consumer market, individual professionals would purchase individual MM systems for home-study
By making these supplies available where the buyer wanted them,instead of having the buyer travel to the factory to purchase the supplies, a spatial gap was closed, and a place utility was created. By making the supplies available when the buyer wanted them, a temporal gap was closed, and a time
Marketing does/doesn't waste resources: To the extent that marketing panders to consumer needs that might be considered frivolous or unnecessary, while diverting resources that might help achieve more important social goals, it might be considered wasteful.On the other hand, who is to say that
The bicycle might satisfy such needs as exercise, recreation, socialization, and statusall of which could conceivably be met by joining a biking club. Other kinds of competitive products to address some, or all, of these needs include other similar bicycles; other different bicycles (a five-speed,
Marketing processes carried out in domestic and international markets are similar with respect to the specific activities encompassed(for example, products and services must be developed, priced, distributed, and promoted to meet the needs of defined target markets and company objectives). Also,
Explain how all four components of the marketing mix might interact in preparing a plan to market Domino Pizza's new package that keeps pizzas hot until after they are delivered. For example, how would the take-out menu (the distribution, or place, component) affect the other three marketing mix
Give two reasons why you might be interested in the study of marketing as (a) an individual looking for that first job after college;(b) the president of the firm that hires you; and (c) the president of the country where the firm is located.
What is the main difference between the marketing concept philosophy on the one hand and the sales and production philosophies on the?
Explain how two different market aggregatesconsumer and organizationalcould be customers for the same MM system. What are the marketing mix implications of the different natures and needs of these markets?
A homeowner buys supplies at a local lumberyard to build a children's playhouse in the back yard. Explain how the marketing process closed four gaps and created four utilities during this single exchange.
Briefly argue either side of these criticisms of marketing:Marketing does/doesn't waste resources.Marketing does/doesn't create monopolies.Marketing does/doesn't deceive people.
From the perspective of a manufacturer of a new model bicycle, give examples of the different needs this product might satisfy and of the different kinds of competitive products a consumer might purchase to satisfy these needs. Why would these considerations be important to a marketing manager?
Discuss similarities and differences between marketing processes carried out in domestic and international markets.
Do a SWOT analysis of Maruti and give your marketing plan for Maruti, which would enable them to remain market leader without compromising too much on revenue gains.
What are the differences and similarities between domestic and international negotiations?
Capital induction by MNCs can become a bargaining power with the host country’s government.Discuss.
Are countries affected by foreign control of key industries?
Discuss FDIs and balance of payment and their impact on the home and host country’s business.
Discuss the diffi culties encountered by MNCs because of differences in home and host country conditions.

Showing 3200 - 3300 of 4701

First
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
Last

International Marketing Management: Text And Cases 1st Edition U. C. Mathur - Solutions

Step by Step Answers