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International Marketing Management: Text And Cases 1st Edition U. C. Mathur - Solutions
Discuss how the decisions of MNCs in one country impact business in other countries.
Discuss the impact of MNCs on local business.
Discuss the role of marketing audit and how it helps in the integrated development of the markets in different host countries.
What are the difference between expatriates, locals, home country persons and third-country persons?
What is the relationship required between home and host country management?
How does HRM differ in international business from domestic business?
Home country management feels comfortable with their own nationals managing the host country operations. However, local issues, which are important, can best be dealt with by local managers. Discuss the role of local, third-country and home country managers.
The success of international marketing depends on the team and the team leader. Discuss the optimum human resource management pattern for the achievement of corporate goals.
Discuss market implications of exchange rate changes.
Discuss free fl uctuating rates.
Discuss special drawing rights.
Discuss the IMF.
Discuss transportation costs in foreign trade.
Discuss exports versus direct investment.
Why do companies resort to FDIs?
Discuss the following:z WTO z MFN z Dumping z Tariff z Ad valorem duty.z Quota system z Foreign exchange control z Import restrictions and local employment z Protection of new industries z Non-economic objectives of governmental interference in international trade
What is meant by the following:z Import substitution.z Favourable balance of payment.z PLC.z Absolute advantage.z Acquired advantage.z Country size advantage.
What are the major benefi ts of privatisation and how it can be made successful?
What is infl ation and how does it affect business performance?
Per capita income and purchasing power parity can be used to defi ne a country’s wealth.Discuss.
Defi ne balance of payment, theory of absolute advantage, PLC and interdependence.
How do the exchange rates appear in the budgeting process?
What are the accepted accounting principles?
What are letters of credit and how many types of LCs are available?
What are the different types of exporters in India?
Describe the following economic entities:z EU z NAFTA z ASEAN z FDI
What are the possible trade channels available and what are their strengths?
Discuss economies of scale.
Discuss the political dimensions of economic integration.
Discuss geographic proximity as a factor of economic integration.
Discuss regional integration for trade.
What are the differences between domestic and international marketing?
How can the demand of a product be assessed in the international market?
International marketers need to understand the political, economic and cultural ethos of host countries. Discuss the role of marketing research in this area.
Please give your particulars as follows:z Name:______________ z Age (below 25/26–35/36–50/51+):______________ z Income per month (less than 7,000/7,001–10,000/10,001–15,000/15,001–30,000/30,001–60,000/60,001+):_______________ z Occupation:______________
What were the essential features you sought in the furniture?Factors Most Essential Essential Desirable Not important Least important Durability Finish Range of colours Matching sets Price
Who were consulted?Consultation with Type of furniture Style of furniture Self Brothers/sisters Wife/husband Advertisements Interior decorator Dealer of furniture
Did you consult any interior decorator? If yes, then whom?
Why did you select this type of furniture?
Which member of the family went with you to select the furniture? Wife/husband, brother/sister/father/mother/others/friend/or did you go alone?_____________________
What style furniture did you buy?z Continental type.z Indian style.z Ethnic.
What type of furniture did you buy?z Wooden.z Wrought iron.z Sunmica top.z Combination.
When did you last change your main furniture?z Less than one year back.z 1–3 years back.z More than three years ago.
A well-planned public relations exercise can improve a company’s brand equity in a greater measure than its advertising campaign. Discuss.
Corporate PR and marketing PR are different. How?
Crisis management is the job of PR. Discuss.
What are the major problems in communications internationally?
What are the six elements of the advertising mix?
What are the marketing mix factors and how is advertising integrated with them?
Discuss the corporate culture needed for a global player.
When should companies adopt a global or a multi-domestic decision process?
Defi ne the global and the multi-domestic planning process.
Defi ne GDP and GNP.
How does a theocratic legal system affect business?
Discuss the use of lobbyists in planning political strategy.
Discuss the differences between a multiparty and a single party democratic system.
What are the main features of a democratic parliamentary form of government?
Discuss the factors and demand conditions as a part of a country’s international competitiveness.
What are the characteristics of a market economy?
How can MNCs improve their brand equity?
Companies need to take good care of their stakeholders for surviving in the corporate world. Who are the stakeholders and what is their role in the growth and expansion of companies?
Countries have different laws for protecting consumers. How can managers cope with them?
How can managers face the host government’s interventions?
How can fi rms keep gross margins high in the maturity stage?
What are the strategic implications in the maturity stage with highly sophisticated buyers?
What are the factors that could be responsible for a fi rm leaving the market even in the growth stage?
What is the difference between the early and late growth stages?
Can managers price products in anticipation of increases in volume sales?
What are the factors responsible for reduction in costs once the sales volumes increase?
What are some of the characteristics of the introductory stage of PLC?
What are the benefi ts and negative points of penetrating and skimming pricing policies?
What are the fi rms unmet needs as far as the customers are concerned?
What are the fi rm’s strengths and weaknesses?
What are the fi rm’s core competencies?
How is the fi rm’s brand equity rated?
How is the fi rm’s public relations effort rated?
Are their advertising and promotional efforts congruent with their product positioning?
Where have they positioned their product—is it up-market or for the masses? Is the product pricing in line with their product positioning?
How are their international business dealings? Are they importing and exporting or are they involved in only one of the two?
Are their product specifi cations in line with Indian standards? Can they meet world standards or not?
What is its track record of meeting its fi nancial commitments and other obligations?
How do the fi rm’s suppliers, fi nanciers and distribution system view it?
What is its cost structure, fi nancial structure, cash fl ow position and what are its assets and liabilities.
How do the managers of the fi rm view its growth prospects? Have they at any time considered its closure? What are the barriers to its exiting from the business?
What is the commitment level of the managers and stakeholders of the fi rm?
What are the fi rm’s business goals and objectives?
Growth of international marketing modes over a period of time, discuss the methods employed.
Discuss the differences in approach to intellectual property rights among nations.
Service industry internationally depends on its brand equity. Discuss the ways in which the brand equity of a fi ve-star hotel can be enhanced in the target market segment.
Discuss the emerging role of the service industry in global marketing.
What are licensing, franchising and joint ventures?
What are the reasons for making divestment decisions?
What are strategic alliances?
What factors affect the cost of manufacturing overseas?
Is it useful for companies to look at group memberships in international marketing?
What are the important factors used in fi xing export prices?
Defi ne and discuss the importance of the following in international marketing:(a) Culture and cultural imperialism(b) Group membership(c) Hierarchy of needs(d) Culture shock(e) Polycentrism(f) Ethnocentrism(g) Geo-centric
What are the major differences between a democratic government and a totalitarian one?
What is a political system and what are its major functions?
Do the ethical and social responsibilities of the host country pose problems for a company?How do these complicate a company’s operations?
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