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Gröbner Bases Statistics And Software Systems 1st Edition Takayuki Hibi - Solutions
=+Suggest ways and means to tap this potential for unlimited growth.
=+10. "Salesperson constitutes the most important single resource with unlimited potential."
=+9. How is sales performance evaluated? Comment on salesman's reports.
=+8. What is a sales quota? How is a salesman assigned a sales territory?
=+7. How salesmen are supervised and contiolled?
=+6. Define salesforce management. Comment on selection, training, motivation of salesman.
=+5. Discuss the scope and importance of sales organisation. What are the duties of a sales manager?
=+4. What is sales management? What are its functions?
=+3. Explain the role of sales territories and sales controls.
=+2. Compare and contrast salary and commission plans of remuneration.
=+1. What are the ~ntials of sound plan of compensation to salesforce?
=+14. To what extent Television and Telephone can play the role of salesmanship in the sales presentation and demonstration?
=+13. 'In a customerised, value-oriented market relationship marketing approach pays rich dividend.' What is the role of salesmanship to realize this vision?
=+12. Describe the two modem selling approaches based on the premise: 'Sale is made in the mind of the buyer'.
=+11. What do you mean by sizing-up of customers? Comment on three different types of customers.
=+10. What are the essentials of effective selling?
=+9. Comment on the A1DAS formula in the sales process.
=+8. What are the advantages of personal selling? Are there any limitations?
=+7. Describe the different types of salesmen and point out their role in the channels of distribution.
=+6. Develop a short sales presentation to sell a medical product or cooking range or insurance policy. Do you need aggresive selling?
=+5. Comment on the qualities of a successful salesman.
=+4. Explain the six basic steps in a sales process.
=+3. What are the differences between selling and advertising?
=+2. 'In the modem machinery of mass distribution in ever-expanding markets salesmanship is essential'. Explain. Give examples.
=+(cl The more problems a product solves, the stronger appeal it will have to potential customers.
=+(b 1 Salesmanship is mutual service.
=+1. Explain and comment on the foUowing:(al Salesmanship is persuasion.
=+14. Comment on: (a) Joint Promotion. (b) Show Rooms. (c) Exhibitions and Trade Fairs as devices of sales promotion.
=+the retail outlet is now recognised as the best point of purchase communicator in a competitive target market?
=+13. Comment on the current wider concept of the term 'marketing communications. How
=+12. Explain how public relations could improve the effectiveness of marketing communications, and a firm's total marketing mix.
=+11. Comment on the integrated character of the three means of promotion.
=+10. What are the objectives of sales promotion? Why is it needed?
=+9. Write notes on:(a) Pull and push strategy in promotion. (b) Sales promotion devices. (c) Publicity.(d) Fashion shows.
=+8. What is sales promotion? What is its role? Comment on its role in India.
=+7. 'Promotion is more beneficial for marketers than for either consumers or society. Do you agree?
=+What should be done to stop the use of these practices?
=+6. Name five promotion practices you regard as unethical or unsocial.
=+5. What are the objectives of promotion? What are the basic types of promotion strategy?
=+4. Critically evaluate the marketing and social aspects of promotion. Should it be controlled by law?
=+3. How promotion influences demand? What are the three basic purposes of promotion?
=+2. Explain the process of communication in marketing. Give illustrations.
=+1. Define promotion. What is meant by the concept of 'the promotion blend'?
=+(a) Cost-plus or mark-up pricing. (b) Discounts. (c) Premium Pricing Trend.
=+to. Write a fun note on:
=+9. Distinguish between one price and variable pricing policies.
=+8. What is non-price competition? Does it prevent price competition?
=+7. Discuss the usual types of pricing policies adopted by firms.
=+6. Comment on:(a) Breakeven Analysis and Pricing, (b) R.OJ. and Pricing.
=+5. Discuss the multistage approach to pricing.
=+What are their advantages?
=+(a) skimming, (bjpenetration pricing. Point out the reasons for such pricing strategies.
=+4. Explain the fonowing pricing terms:
=+3. Describe the various internal and external forces that influence the pricing strategy of a firm.
=+2. Evaluate the importance of pricing in a marketing programme. What are the typical pricing objectives?
=+1. State how consumers, marketers, and society view pricing?
=+What are the benefits of such an approach?
=+10. Why should a marketer study product related strategies particularly from the consumer angle of vision?
=+9. How can warranty and service after-sale help marketing of a product?
=+8. Discuss packaging from consumer-citizen view points.
=+7. Write notes on:(a) Brand Franchise, (b) Brand Equity, (c) Essentials of a good package, (d) Requisites of a good brand, (e) Labelling.
=+6. In what way service after-sale can enhance product sale?
=+5. Explain the role of warranty in marketing of products.
=+4. Critically evaluate the role of branding and packaging in the marketing of products.
=+ How branding facilitates the buyer behaviour?
=+3. What are the marketing advantages of branding?
=+2. Explain how branding plays an important role in the formulation of marketing mix and marketing strategy?
=+(c) medical drug, (d) ready-made food products.
=+1. Identify the major product related strategies· for (a) motor car, (b) life insurance,
=+10. Point out the role of ISO series to secure global market.
=+9. Desaibe the two altematives used in positioning a product to the market.
=+8. Why new products fail? What are the critical forces influencing the management of products?
=+7. Define product planning and development. Describe the stages in product planning process.
=+6. Discuss the strategies relating to product planning and development.
=+5. Evaluate the interaction of marketing and innovation.
=+4. Desaibe the diffusion process in the adoption of an innovation.
=+3. Discuss the stages in the product life cycle. What is significance of product life cycle in the marketing mix and in product planning and development?
=+2. What are the selling points of a product? Comment on product line and product mix.
=+How the addition of money-back guarantee, service after sale and credit can improve a total product?
=+13. "Consumers are to economics what Voters are to politics." Do you agree? Amplify.
=+societal marketing concept no/as a threat but a golden opportunity and formulate their strategies to assure their survival and growth." Comment.
=+12. "All organisations in every sector of our economy should regard consumerism and
=+11. "The business of business is no longer business." Elucidate and point out specific innovative and/or adaptive marketing strategy to fulfd the socially responsible marketing behaviour.
=+10. Explain the role of Consumer Affai~ Cell of an enlightened company.
=+9. 'Self-policing is far more effective than State-policing in the field of distribution.'Comment.
=+8. Comment in brief on the 1993 Amendments of the Consumer Protection Act, 1986.
=+7. What are the guidelines of the United Nations Organisation for consumer protection?
=+6. Comment on the need of consumer protection in a free market economy.
=+5. Explain the provisions of the Consumer Protection Act, 1986.
=+4. What are the consumer responsibilities to reduce the evils of excessive consumerism in the developing countries?
=+3. Explain the consumer rights which are now recognised in all countries.
=+2. Write a detailed note on 'Consumerism in India.
=+1. Discuss the causes of growing consumerism. What are the remedies to provide consumer satisfaction?
=+Assessment. (3) Ecomarking Device. (4) Ecology and Marketing. (5) Eco-friendly Exports.
=+8. Write notes on: (1) Environmental Friendly Goods. (2) Environmental Impact
=+the new economic policies adopted in 1990-91.
=+7. Suggest ways and means to assure sustainable economic development in India under
=+6. Ecology and Development need not be inconsistent'. Comment.
=+5. How is a business expected to demonstrate social awareness and consumer sensitivity?
=+4. Define social responsibility. What are the social functions of marketing?
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