Analysts at a philanthropic organization want to predict who is most likely to give to their next
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Analysts at a philanthropic organization want to predict who is most likely to give to their next fundraising campaign. They considered the potential donors’ Marital Status (single = 1, married = 2, divorced = 3, widowed = 4) and Giving (no = 0, yes = 1). They found a correlation of 0.089 between the two variables. Comment on their conclusion that this shows that marital status has no association with whether the person will respond to the campaign. What should the organization have done with these data?
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Related Book For
Business Statistics
ISBN: 9780133899122
3rd Canadian Edition
Authors: Norean D. Sharpe, Richard D. De Veaux, Paul F. Velleman, David Wright
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