Like all credit and charge card companies, this company makes money on each of its cardholders’ transactions. Thus, its profitability is directly linked to card usage. To increase customer spending on its cards, the company sends many different offers to its cardholders, and market researchers analyze the results to see which offers yield the largest increases in the average amount charged.

On MyStatLab (in the file ch02_MCSP_Credit_Card_Bank) is a small part of a database like the one used by the researchers. For each customer, several variables appear in a spreadsheet.

Examine the data in the data file. List as many of the Five W’s as you can for these data and classify each variable as categorical or quantitative. If a variable is quantitative, identify the units.