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business
strategic management 5th
Strategic Management Of E-Business 2nd Edition Stephen Chen - Solutions
What is ERP software and how can it be integrated with Web-based applications?
What are the other things, apart from structure, that may need to be changed when converting to an e-business?
Give examples of different types of patching.
What are the different benefits of incubators?
How are E-form organizations different from traditional organizations?
Describe various dot.com governance modes and the pros and cons of each.
Give examples of how e-business can help knowledge management.
What are some common problems in implementing e-business models?
Describe the different types of virtual organization.
What differences would you make in the strategic decision-making process in an e-business compared with an offline business?
How should Internet businesses be valued?
What are the key uncertainties in the e-business environment at present?
Discuss the importance of time in e-business.
Is hypercompetition inconsistent with first-mover advantage?
Which traditional strategy frameworks are useful for e-business and which ones are less useful?
Explain how real options can be used to value an e-business.Discussion questions
Explain the term ‘‘gravity-free balance sheet’’.
List various ways for valuing an e-business and give their pros and cons.
Describe and give examples for each of the generic strategies identified by Hax and Wilde.
What are the various roles that a business can adopt in syndication?
Sketch a diagram of the value net and the value web for your business.
What are some of the key drivers of competitive advantage in e-business?
Explain the term ‘‘hypercompetition’’ and why this is relevant for e-business.
Identify the various revenue streams that are possible in an e-business.
Explain how the virtual value matrix can be used to identify e-business opportunities.
What will be the likely impact of new technologies, such as rich media and mobile communications, on industries?
What will be the impact of the Internet on the location of business activities worldwide?
Whose view about the impact of the Internet on strategy do you agree with: Michael Porter’s or Don Tapscott’s?
Can e-business ever replace face-to-face interaction?
Why is trust important in e-business and how can it be improved?
Are pressures for disaggregation increasing relative to pressures for consolidation?
Given the advances in information technology that are likely in the future, is the position of infomediaries sustainable?
How is e-business changing the structure of your industry?
How and why may the impact of e-business vary by industry and country?
Apart from transaction costs what are some of the other factors that may affect how e-business impacts an industry?
Give some examples of digital convergence.
Explain the different assumptions in Malone’s electronic market hypothesis and Clemon’s move-to-the-middle hypothesis.
Explain the law of diminishing firms.
How can transaction costs help explain ‘‘deconstruction’’ of activities in an e-business?
Explain what is meant by disintermediation and reintermediation.
Give examples of changes to the value chain and the value system brought about by e-business.
How can Porter’s model be adapted for a converging industry?
Explain how the five forces in Porter’s model may be changed by e-business.
Does the Internet advantage or disadvantage minorities in purchasing?
How should Internet access be priced?
Should unlimited sharing of digital products, such as software, be allowed?
Will e-commerce lead to lower consumer prices generally?
What would be the impact of micro-payments in your industry?
How is e-commerce changing costs in your industry?
Give examples of different Internet pricing schemes.
Explain the law of increasing returns.
Explain the differences between private, public and club goods and give an example of each in e-commerce.
Describe the various types of discriminatory pricing and how these can be achieved in e-commerce.
Give examples of how e-commerce enables greater product differentiation.
Give examples of different types of B2B exchanges.
Which types of cost are likely to be higher for consumers in electronic commerce?
Give examples of how e-commerce can reduce the following types of cost:. Production.. Distribution.. Transaction.
How should we assess the effectiveness of a website?
Discuss the possible problems in implementing an integrated marketing campaign.
Which emerging technologies are likely to have the greatest impact on marketing?
Will personal service still be important in marketing on the Internet?
Has the Internet shifted power to consumers?
Is there a future for brands on the Internet?
Explain what is meant by viral marketing.
Explain what is meant by community marketing and how this is different from marketing to an individual.
Explain the concept of flow in websites and how this can be used in website design and advertising.
Explain how the Internet can be used in new product development, build to order, distribution to order and real-time billing.
Explain the difference between the various types of personalization systems.
Explain how push technology works.
Explain how cookies can be used to target website advertisements.
Describe the stages of the digital marketing cycle.
List the various forms of online advertisements.
Describe the four virtual marketspaces created by e-commerce.
What are the possible weaknesses in Malone’s electronic markets hypothesis?
Is market segmentation a valid exercise given the increased ability to personalize oneto-one transactions on the Internet?
What are the likely problems in applying the innovation diffusion curve to emerging Internet markets?
Explain the reasons that Malone and his colleagues predicted the increase in electronic markets.
What is an electronic marketplace?
What are the factors that determine the suitability of products for electronic shopping?
What is psychographic segmentation, and why is it useful for understanding Internet users?
What are the key demographic variables that need to be considered in segmenting Internet markets?
What is the innovation diffusion curve?
How can the exponential growth in Internet hosts and websites be explained?
What will be the likely impact of the next generation of communication technologies?
How are the mobile Internet and digital television different from PC-based Internet access?
Which of the emerging platforms for the Internet – PC, TV and mobile – is likely to dominate?
What should be done to improve security on the Internet?
What are the key strategic groups in the ‘‘portal industry’’ and which portals are likely to win out in the battle for customers?
What are the problems and deficiencies with the existing Internet technology and how would you change things if you could?
Explain the difference between HDTV and DTV.Discussion questions
What are emerging broadband technologies?
What are the different standards for the mobile Internet?
How does video- and audio-streaming work?
What is PKI?
What is the role of a firewall in a network?
What is the difference between an intranet, an extranet and the Internet?
List the hardware and software needed to operate a simple website.
What is a domain name?
What is the difference between an ISP, a portal, a search engine and a directory?
What is TCP/IP?
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