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strategic management
Strategic Management For Tourism Hospitality And Events 2nd Edition Nigel Evans - Solutions
Distinguish between market development and product development citing examples you are familiar with from THE. p-698
Explain what is meant by forward and backward vertical diversification. p-698
Explain the four quadrants of the Ansoff matrix in relation to the risks incurred. p-698
Consider the reasons why conglomerates such as Hutchison Whampoa remain as successful business forms in many countries. p-698
Although the businesses contained within the Hutchison Whampoa appear to be largely unrelated there may be advantages of being part of a diverse group. Explain what these advantages might be. p-698
Explain why Holiday Inn had to launch its turnaround strategy. p-698
Identify and explain the main elements of Holiday Inn’s turnaround strategy. p-698
Explain why organizations do not always want to grow and outline the alternatives. p-698
Explain why there are relatively few conglomerates operating as public companies quoted on the world’s stock markets. p-698
Outline the advantages of organizations having a balanced portfolio of products in relation to the levels of risk incurred. p-698
E-Loan and Lending Tree are two entrepreneurial firms that offer lending services over the internet.Evaluate the features of these two companies. (Fill in the following table.)a. Evaluate their characteristics and assess the extent to which they are comparable in terms of market commonality and
McDonald’s is the world’s largest fast food restaurant chain. Using online resources, evaluate the quality of the corporation in terms of management, the board of directors, and institutional owners.(Fill in the chart.) Are the issues you list favorable or unfavorable for sound corporate
AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack thereof)with regard to how well it has (1) built on core competencies, (2) shared infrastructures, and (3)increased market power. (Insert answers in the table that follows.) Rationale for Related
The United States is considered a world leader in the motion picture industry. Using Porter’s diamond framework for national competitiveness, explain the success of this industry. (Fill in the following chart.) 1. 2. 3. Factor endowments 1. Domestic rivalry 2 3. 2. 3. Related and supporting
define and explain the importance of human resources to THE organizations; L01
explain the employment and working conditions in THE organizations; L01
explain the importance of the guest-employers encounter to THE organizations; L01
explain the linkages between service quality and human resources; L01
explain the purpose of a human resource audit; L01
describe what a human resource gap is; L01
explain what a human resource audit contains and what it can be used for; L01
describe human resource benchmarking; L01
explain what a critical success factor (CSF) is and how human resources can be CSFs; L01
define culture, explain its determinants and why it is important;L01
explain the components of the cultural web and the nature of paradigms; L01
describe and apply three typologies of cultural types. L01
Why might The Australian Open be described as a ‘pulsating’ organization? L01
What would you consider the human resource challenges for managers might be in this case? L01
Why does Starwood give so much attention to employee recruitment? L01
Consider the difficulties involved in managing staff at chains of hotels such as those managed by Starwood brands. L01
Explain why human resources are so important to operating successful THE organizations. L01
Identify the key differentiating characteristics of working in many THE organizations. L01
Assess how managers in THE might address problems of high staff turnover rates L01
What managerial difficulties is the Ritz-Carlton chain attempting to overcome through employee empowerment? L01
Consider the benefits and potential drawbacks of empowerment in this case. L01
Explain the link between human rersources and the quality of service delivery in THE contexts. L01
According to Zeithaml et al. what are the five dimensions of service quality and how might they be applied to THE organizations? L01
Explain what is meant by ‘moments of truth’ and why are they crucially important in THE contexts. L01
What is the purpose of a human resource audit applied to THE organizations? L01
What is a human resource gap and how might the gaps be addressed by THE organizations? L01
Explain what a human resource audit analyses. L01
Consider what the potential difficulties of human resource audit are, in relation to THE organizations. L01
What is human resource benchmarking and when might THE organizations use the technique? L01
What are critical success factors? L01
Explain what is meant by critical success factors and identify what you think they are in this case. L01
What issues in relation to human resources might China’s Home Inns faces when expanding in China? L01
Providing relevant examples from THE, explain what is meant by organizational culture. L01
Explain why organizational culture is so important to the success of organizations. L01
Assess what factors determine the culture of an organization. L01
Consider the benefits and potential difficulties volunteers bring to events such as those in Edmonton. L01
Consider how efficiently cities such as Edmonton are able to utilize resources in providing and managing events. L01
Explain the main features of Southwest’s corporate culture. L01
Consider the difficulties that Southwest might have in maintaining its corporate culture as it grows and develops. L01
Consider what purpose is served by producing a cultural web for a company such as Westjet and how might it be utilized by managers. L01
Consider a THE organization you are familiar with and apply the cultural web analysis to it. L01
Explain the concept of the cultural web and describe its components as applied in a THE context. L01
Explain what is meant by the terms power distance and paradigm. L01
Describe Handy’s and Miles and Snow’s cultural typologies and assess the usefulness of the concepts to THE organizations. L01
Explain why an understanding of Hofstede’s work is important to international managers operating in THE organizations. L01
identify the primary distinguishing aspects of financial management in parts of THE; L01
understand what is meant by financial analysis in THE contexts; L01
identify the sources of funds available to companies and the relative advantages and disadvantages of each; L01
assess a company’s potential for further funding based on the current position, future prospects and past performance; L01
understand the cost and non-cost issues involved in raising and using various forms of capital; L01
understand the importance of the cost of capital; L01
understand the limitations of a company report and accounts as a source of data for financial analysis; L01
utilise the major tools that can be used to analyse a company’s financial position and to understand their limitations; L01
analyse and understand the characteristics of foreign exchange risks in THE contexts; L01
analyse and understand the characteristics of cash flow risks in THE contexts. L01
What is meant by cash management? L01
Why is cash management important to an organization such as Live Nation? L01
Explain the nature of the foreign exchange exposure for the German Airline. L01
Explain the nature of the foreign exchange exposure for the British based outbound tour operator. L01
Explain what is meant by capital intensity. L01
Contrast the capital intensity of Carnival Corporation and Travel Counsellors and comment on the implications. L01
Why is financial management important for hospitality managers? L01
Distinguish between the likely focus of financial management at the corporate and property level for hospitality managers. L01
Explain in what respects there are aspects of financial management which are characteristic of many THE organizations. L01
Explain why an American hotel group operating hotels in Asia may be susceptible to foreign exchange risk. L01
Identify the managerial implications for managers operating in high- or low-capital intensity parts of THE. L01
What were the financial issues which Thomas Cook faced when the new CEO was appointed? L01
Explain the measures which the new CEO took in order to address the financial issues. L01
Why is money important to a business? L01
Define and distinguish between revenue and capital. L01
Define and distinguish between share capital and loan capital? L01
Explain the advantages of employing share capital for development. L01
Explain the advantages of employing loan capital for development. L01
Explain what is meant by a ‘rights issue’. L01
Explain the importance of ‘working capital’ to successful business operation. L01
What were the financial challenges that Air New Zealand faced in 2012? L01
What measures did Air New Zealand take to improve financial performance? L01
What are we going to benchmark? (Financial or non-financial data.) L01
Who are we going to benchmark against? (Sample selection.) L01
How will we get the information? L01
How will we analyse the information? L01
How will we use the results? L01
Distinguish between longitudinal and cross-sectional analyses. L01
What are the main categories of accounting ratios? L01
Explain what is meant by benchmarking. L01
what foreign income will be worth when it is received; L01
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