Question: 2. The typical decision-making process for buying a Hallmark card is likely to vary in different situations. Think about three different occasions for buying a

2. The “typical” decision-making process for buying a Hallmark card is likely to vary in different situations. Think about three different occasions for buying a card: a birthday, a graduation, and a wedding. How would consumer knowledge and involvement vary across these situations? Discuss how problem recognition, search, and evaluation might differ. What types or level of decision making would you expect in each situation?

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