Question: 3. Explain the difference between making a purchase decision based on rational needs versus based on emotional needs, and identify which leads more often to

3. Explain the difference between making a purchase decision based on rational needs versus based on emotional needs, and identify which leads more often to post-purchase dissonance, or buyer’s remorse. Did you ever experience buyer’s remorse? Can you remember what your motivations were when making that purchase? What did you do to change your dissonant state?

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