Question: 5 Interview three to five male and three to five female friends about their perceptions of both men's and women's fragrances. Construct a perceptual map

5 Interview three to five male and three to five female friends about their perceptions of both men's and women's fragrances. Construct a perceptual map for each set of products. Based on your map of perfumes, do you see any areas that are not adequately served by cur- rent offerings? What (if any) gender differences did you notice regarding both the relevant dimensions used by raters and the placement of specific brands along these dimensions?

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