Question: Interview three to five male and three to five female friends about their perceptions of both mens and womens fragrances. Construct a perceptual map for

Interview three to five male and three to five female friends about their perceptions of both mens and womens fragrances. Construct a perceptual map for each set of products. Based on your map of perfumes, do you see any areas that are not adequately served by current offerings? What (if any) gender differences did you notice regarding both the relevant dimensions raters use and how they place specific brands along these dimensions?

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