Question: 6 Assume that you are a consultant for a marketer who wants to design a package for a new premium choco- late bar targeted to

6 Assume that you are a consultant for a marketer who wants to design a package for a new premium choco- late bar targeted to an affluent market. What recommen- dations would you provide in terms of such package elements as color, symbolism, and graphic design? Give the reasons for your suggestions. Using magazines archived in the library, track the packaging of a specific brand over time. Find an exam- ple of gradual changes in package design that may have been below the j.n.d.

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