Question: to 7, that they would try a controversial new product (e.g. a credit card that works with a chip implanted in a persons wrist). Then

to 7, that they would try a controversial new product (e.g. a credit card that works with a chip implanted in a person’s wrist). Then ask the group to discuss the product and rate the idea again. If the average rating changes from the first rating, you have just observed a risky shift.

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