Information Systems A Managers Guide To Harnessing Technology Version 7.0 1st Edition John Gallaugher - Solutions

Trends in computing platforms and Internet services change quickly. How have the firms profiled in the bullet points above fared? Has each increased in use, value, and impact, or shrunk? Are there other efforts or updates that you think are worthy of making the list in the next edition of this
Identify firms and executives that are blogging online. Bring examples to class and be prepared to offer your critique of their efforts. Show what you feel are effective examples, as well as those that you think are weak. How can the bad ones improve?
Do you feel that you can trust content in wikis? Do you feel this content is more or less reliable than content in print encyclopedias? Than the content in newspaper articles? Why?
Investigate Workplace by Facebook. Would you want to use this service? Would it concern you? Why or why not?
Why would a person or organization choose to use Twitter over Facebook's status update or other services? Which (if either) do you prefer and why?
Research the current state of blockchain-based prediction markets. How far have these efforts come in providing useful markets to organizations, and incentivized markets that attract participants? Would you participate in one? Why or why not? What firms, organizations, entities could benefit from
List the skills that are needed by today's social media professionals. What topics should you study to prepare you for a career in this space?
How has social media changed the way you consume entertainment, play games, and learn about news? How important are these services to your generation versus the way your parents consume such information? What do these trends mean for managers and marketers?
Investigate blogs that aren't corporate but that you still find useful. Share your list of favorites with your professor. Why do you like the blogs on your list? Are there blogs that are particularly useful for students of this course? Which ones?
Have you ever run across an error in a wiki entry? Describe the situation.
What sorts of restrictions or guidelines should firms place on the use of social networks or the other Web 2.0 tools discussed in this chapter? Are these tools a threat to security? Can they tarnish a firm's reputation? Can they enhance a firm's reputation? How so?
What do you think of Twitter's revenue prospects? Is the firm a viable independent service or simply a feature to be incorporated into other social media activity? Advocate where you think the service will be in two years, five, ten. Would you invest in Twitter? Would you suggest that other firms
Find a product that will allow you to set up your own prediction market. Work with your class to identify a test and try to recruit a large and diverse group to make the prediction before the semester ends. How did this turn out? Tweet interesting results using the hashtag #BizTechBook.
Search online to find examples of corporate social media policies. Share your findings with your instructor. What points do these policies have in common? Are there aspects of any of these policies that you think are especially strong that other firms might adopt? Are there things in these policies
Research the dark side of social media, including Internet addiction, social media's impact on mental health, and "fake news." Do you consider these to be significant problems? If not, why not? If so, what, if anything can be done about them?
Investigate current US Federal Trade Commission laws (or the laws in your home country) that govern bloggers and other social media use. How do these restrictions impact how firms interact with bloggers? What are the penalties and implications if such rules aren't followed? Are there unwritten
Is it ethical for a firm or individual to edit its own Wikipedia entry? Under what circumstances would editing a Wikipedia entry seem unethical to you? Why? What are the risks a firm or individual are exposed to when making edits to public wiki entries? How do you suppose individuals and
How does Twitter Amplify appeal to content rightholders, to advertisers, and to Twitter? What advantages does this ad product offer to each?
Should firms monitor employee social media use? Should they block external social media sites at work? Why or why not? Why might the answer differ by industry?
If you have a smartphone, try more than one of the major messaging products. Be sure to explore one that is popular outside of your own country. Why do you suppose the products you've examined are popular? Are there major differences that you've noticed? Would you use the products you tested that
What advantage do blogs have over the MSM? What advantage does the MSM have over the most popular blogs?
Investigate social networks on your own. Look for examples of their use for fostering political and social movements; for their use in health care; and for their use among other professional groups or enthusiasts. Identify how these networks might be used effectively, and also look for any
Perform some additional research on Twitter's ad model. How have Twitter's attempts to grow revenues fared recently? How has user growth been trending? Has the firm's estimated value increased or decreased from the offer figures cited in this chapter? Why?
Use the monitoring tools mentioned in the reading to search your own name. How would a prospective employer evaluate what they've found? How should you curate your online profiles and social media presence to be the most "corporate friendly"?
Try Slack or another enterprise-oriented social productivity tool. Use it for group project work, a campus club, or in your own work environment. Share your experiences (good and/or bad) with your class. Would you recommend this to others? Why or why not?
Start a blog using Tumblr, Blogger.com, WordPress.com, or some other blogging service. Post a comment to another blog. Look for the trackback field when making a post-if it's available, be sure to enter the trackback for any content you cite in your blog.
Investigate the Hangouts feature of Google+ and come to class prepared to discuss how it can be effectively used to improve your education experience. Consider inviting a guest speaker to have a Hangout with the class. Search online for tips on running an effective hangout, and share them with the
Assume the role of a manager for your firm. Advocate how the organization should leverage Twitter and other forms of social media. Provide examples of effective use, and cautionary tales, to back up your recommendation.
Investigate incidents where employees were fired for social media use. Prepare to discuss examples in class. Could the employer have avoided these incidents?
Gather examples of paid, earned, and owned media. Share with your class. Indicate whether you find this media effective or ineffective and if you've got suggestions for improvement, share them with your class.
Visit Quora, Stack Exchange, or another popular question-and- answer site (considered a subset of social networks by some). Search the website. Did you find that a question you were interested in was already answered? Do you trust answers on these websites, and would you return to use them in the
Some instructors have mandated Twitter for classroom use. Do you think this is productive? Would your professor advocate tweeting during lectures? What are the pros and cons of such use? Work with your instructor to discuss a set of common guidelines for in-class and course use of social media.
Use the monitoring tools mentioned in the reading to search for a favorite firm or brand. What trends do you discover? Is the online dialogue fair? How might the firm use these findings?
Visit LinkedIn for Students. Use information on this page to create or enhance your own LinkedIn page. Share what you've learned with your class. Identify a "best practice" LinkedIn page and be prepared to share with your class why you think the page is so effective and what others can learn from
Consider the case of the Cisco Fatty. Who was wrong? Advise how a firm might best handle this kind of online commentary.
Visit SlideShare and browse on topics of interest. Do you find the site useful? Would you publish your own content here? Why or why not?
Firms often rely on young people to bring new social technologies into the firm. Keep pace with products: try an enterprise messaging tool like Slack, HipChat, or other social service (most have free trials or are free for a small number of users). Use it for a club or group project. Report back to
Who started Facebook? How old was he then? Now? How much control does the founding CEO have over his firm? Why?
What is the social graph? Why is Facebook's social graph considered to be stronger than the social graph created by the sites of its early competitors?
Why is mobile app development more challenging from a testing, experimentation, quality control, and maintenance perspective than browser-based services?
What is the content adjacency problem? Search for examples of firms that have experienced embarrassment due to content adjacency. Describe them, why they occurred, and if site operators could have done something to reduce the likelihood of these issues occurring.
At Facebook, why is "done better than perfect," and why is it considered important to "move fast and break things"?
Why was Zuckerberg able to demand and receive control of Facebook, even as the firm went public? What strategic factors were at work in Facebook's rise that gave the founder such leverage?
Does Facebook have to worry about copycat firms from the United States? In overseas markets? Why or why not? If Facebook has a source (or sources) of competitive advantage, explain these. If it has no advantage, discuss why.
Were you contacted by Facebook stating that your data was compromised by Cambridge Analytica or another data breach? If so, how did this make you feel? What have you done as a result? Has your use of Facebook changed? Have you changed your usage of Facebook's other platforms (especially Instagram)?
What kinds of websites are most susceptible to content adjacency? Are news sites? Why or why not? What sorts of technical features might act as breeding grounds for content adjacency problems?
What was Beacon? Why was it initially thought to be a good idea? What were the benefits to firm partners, recommenders, recommendation recipients, and Facebook? Who were Beacon's partners, and what did they seek to gain through the effort?
Who is Facebook's responsibilities, COO? What are their role, and accomplishments?
Which firms have seen Facebook enter their markets as a potential disruptor? What factors have allowed the firm to gain share in these markets at the expense of established firms? In what ways does it enjoy advantages that a traditional new entrant in such markets would not?
Examine Facebook's current user privacy tools. Do you feel this is adequate? Search online to identify the Facebook tool that can be used to download the information that Facebook has collected about you. Does this surprise you? After seeing this information, have you changed any settings or other
How are most display ads billed? What acronym is used to describe the pricing of most display ads?
Describe the biggest problem with Beacon. Would you use Beacon? Why or why not?
Firms' values fluctuate over time. How much is Facebook "worth" today? Has the firm's value gone up or down since this writing? Why? Was investing in Facebook at IPO a move that paid off or that has resulted in losses? Look for business press stories and analyst quotes at or shortly after the time
Research the Facebook dating app. If you are (or imagine you were) unattached, would you use this feature? Why or why not? What steps has Facebook rolled out to try to protect privacy and make this seem more attractive to users?
What competitive asset does the application platform initiative help Facebook strengthen? For example, how do apps make Facebook stronger when compared with rivals?
How are most text ads on Google billed? What's the appeal for advertisers?
How might Facebook and its partners have avoided the problems with Beacon? Could the effort be restructured while still delivering on its initial promise? Why or why not?
Some have stated that Facebook's appeal is waning. Has your Facebook use remained more, less, or the same over time? What trends do you observe in others (parents, older or younger friends and relatives)? What other services occupy your non-Facebook social media time, and how doe: your usage of
How does competition in services delivered in the browser on desktop computers differ from those delivered via smartphone app?
If a firm removed user social media content because it was offensive to an advertiser, what kinds of problems might this create? When (if ever) should a firm remove or take down user content?
Beacon shows the risk in being a pioneer-are there risks in being too cautious and not pioneering with innovative, ground-floor marketing efforts? What kinds of benefits might a firm miss out on? Is there a disadvantage in being late to the party with these efforts as well? Why or why not?
Snapchat has also reportedly received lucrative buyout offers (including reportedly rejecting a $3 billion offer from Facebook). Do you think Snapchat was wise to resist Facebook and become an independent public firm? Defend your answer.
Consider Facebook's acquisitions of Instagram, WhatsApp, and Oculus VR. Was the firm smart to make these acquisitions, and did it pay a reasonable price? What were the risks in not acting?
Leverage your experience or conduct additional research. Are there developers who you feel have abused the Facebook app network? Why? What is Facebook's responsibility (if any) to control such abuse?
Has Facebook been improving the organic reach of brands online or reducing this reach? What are the implications for brands with fan pages and for Facebook?
What is the motivation behind the spread of fake news? Where does it come from and why has it been shared?
Why study Facebook? Who cares if it succeeds? Why is it useful for managers and management students to study Facebook?
Large firms in the tech industry are constantly making new acquisitions. Conduct some additional research online: Have Facebook or its rivals recently acquired firms that have the potential to alter the competitive landscape Zuckerberg's firm will compete in? If so, how?
Why might some e-commerce firms be inclined to use Facebook Messenger to overcome limitations in e-mail? Explain.
Describe an innovative marketing campaign that has leveraged Facebook or other social networking sites. What factors made this campaign work? Are all firms likely to have this sort of success? Why or why not?
Have you seen fake news on Facebook? Were you able to tell it was fake news at the time? Have you seen others share fake news?
What is the "deep Web," and why is it potentially an asset to Facebook? Why is Google threatened by Facebook's deep Web? How is Facebook harnessing the deep Web to provide potentially valuable search products? Do you think the deep Web is enough to draw users to a Facebook search product over
How are global messaging apps like WeChat and Line behaving like platforms? Do additional research (online, with your own experience if you've used these services, or by interviewing a colleague who is a user), find examples, and share them with your class.
Have advertisers ever targeted you when displaying ads on Facebook? How were you targeted? What did you think of the effort?
What problems has Facebook experienced when trying to address the problem of fake news? How is it using human beings and technology to address the problem? Investigate the firm's current attempts to curtail negative content online, and share the results with your class.
Try Graph Search. Do you find it useful? When would you use it, or why wouldn't you use it? Can Facebook turn Graph Search into a money maker? How could it do this, or why won't it accomplish this goal?
How is Facebook Messenger evolving into a platform? Do you think they are doing a good job at this? Why or why not?
How do you feel about Facebook allowing third-party databases to be used for ad targeting on the firm's site? Does this concern you? Why or why not? What is the upside and potential downside for Facebook, advertisers, and users for this sort of targeting?
How did Facebook localize its site so quickly in various different regions of the world?
What privacy concerns are raised with Graph Search and other Facebook features? Do you think these concerns will hinder Facebook's ability to build new businesses using user data?
Cite effective examples you've seen of Facebook features being incorporated into other websites (or if you haven't seen any, do some background research to uncover such efforts). Why do the efforts you've highlighted "work" or why are they ineffective? Do they benefit users, and if so, how? Does
What were the concerns with Facebook and mobile advertising, and how have Facebook mobile ads been performing for the firm?
What factors encourage firms to grow an international user base as quickly as possible? Why is this a risk, and what is the so-called international paradox? What sorts of firms are at more risk than others?
As Facebook grows, what kinds of investments continue to be necessary? What are the trends in these costs over time? Do you think Facebook should wait in making these investments? Why or why not?
What risks does running a platform open up to a platform owner like Facebook? What challenges has it encountered, and how did it deal with these challenges?
Why do ads in feeds perform better than conventional display ads?
List the pros, cons, and unknowns if Facebook were to seek a way for the Chinese government to allow its expansion into China. What are the risks if the firm remains out of the country? What do you think the firm should do?
How have media attitudes toward their copyrighted content changed over the past decade? Why is Facebook a potentially significant partner for firms like the New York Times? What does the New York Times stand to gain by encouraging "sharing" of its content? What do newspapers and others sites really
Why have Facebook and Twitter been erecting walls that block users from integrating these services? What is the free rider problem? Give real examples of this phenomenon in social networks and digital media. Why have Facebook and Twitter been erecting walls that block users from integrating these
How has Facebook leveraged "Econ 101" to improve the user experience while improving ad profitability?
How is Facebook seeking to reach the next billion Internet users? What technologies and service offerings is the firm hoping to leverage? How might the firm make money off of such users?
Research Facebook's smartphone apps. Which ones are successful and which have struggled or been shut down? Try those that are available on your own smartphone (or ask a friend to work with you to download the apps and given them a try). What factors are behind the success or failure of these
What is a walled garden? Facebook has been called a walled garden. Name other firms that might also be described in this term. In your opinion, is Facebook a walled garden? Why or why not? What might be the consequences if the firm is widely viewed as being more powerful and less open?
What are the benefits of Facebook hosting and serving content via "Instant Articles" and video caching? What are the concerns?
Do you agree with Mark Zuckerberg that "connectivity is a human right"? Why or why not? What goal do governments and the private sector aim for in helping empower disenfranchised populations?
Some are skeptical on the future of bots (watch the YouTube video at: https://www.youtube.com/watch? v=G8z--x5tFOI from The Verge, mentioning the failure of Microsoft's "Tay" and questioning the appeal of chat bots in Messenger). Try Messenger bots. What is your opinion? Are there scenarios where
Why do some speculate that the Facebook Audience Network advertising network is potentially better at targeting users than Google's ad network?
What are the benefits of offering Internet.org to low-income users worldwide? What are the concerns? Do you think Internet.org should be welcomed, halted, or limited with constraints? Be prepared to discuss with your class.
What problems have accompanied Zuckerberg's initially promising goals for Internet.org? Investigate the current state of what Facebook is doing to curtail its use as a platform to spread violence. Is it working? What lessons can you learn, as a manager, when rolling out products in a way that may
So you've had a chance to learn about Facebook, its model, growth, outlook, strategic assets, and competitive environment. Do you think the firm will dominate in the future or be swept aside by technology's relentless advance? Why?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0 1st Edition John Gallaugher - Solutions

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