Information Systems A Managers Guide To Harnessing Technology Version 7.0 1st Edition John Gallaugher - Solutions

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explain the process of data mining;
describe business analytics techniques such as OLAP, cube analysis and visualisation tools.
In an electronic database, what are the differences between queries and filters?
Describe the major components of business intelligence.
What is data mining and how can it bring benefits to a business organisation?
Compare and contrast OLAP and OLTP
How is a data warehouse different from a database?
What are the benefits of data warehouses?
Compare and contrast scorecards and dashboards.
What is clickstream analysis?
Identify applications for text mining.
Describe the elements of a dashboard.
Describe the ETL process.
Describe four alternative architectures for data warehousing
What is the role of data marts when an organisation has an existing data warehouse?
What are the benefits of data mining?
What are the advantages of a real-time data warehouse?
Evaluate the concept of business activity monitoring (BAM).
Describe the types of OLAP.
What are the benefits of a geographic information system (GIS)?
specify which components of a communications system are necessary to exchange information within and between businesses;
explain the basic components and terminology of networks, including the Internet;
identify the benefits available through the introduction of computer networks;
identify the advantages and disadvantages of the client/server architecture in comparison with traditional approaches;
explain the broad implications of the Internet on the marketplace.
What are the business benefits of networks?
What are the basic concepts and terminology associated with the Internet and other networks?
How does the Internet change marketplace structures?
How are network components selected?
Specify the components required for a client/server-based LAN for a company of 10 people.
Distinguish between a local-area network (LAN) and a wide-area network (WAN).
What are the main business benefits delivered by a local-area computer network?
What are the main components of a telecommunications system?
What is the purpose of a network operating system?
Describe the two main functions of an Internet service provider (ISP). How do ISPs differ from applications service providers?
Do you think that the introduction of client/server systems has been worthwhile to businesses?
There are many possible benefits of company-wide networks. Is it possible for them to be achieved without changing working practices?
You are a newly installed IT manager in a company with 100 staff. You want to convince the directors of the benefits of adopting a local-area network across the whole company. How would you present your case?
Explain the benefits that a company deciding to downsize to a client/server architecture as part of its IT strategy could derive. What management initiatives will be necessary to ensure that the introduction of the new system is a success?
Name three ways in which installing a local-area network can reduce costs. Explain how this is achieved.
Which features would you need to specify for a company network for a company of 100 people working at a single site?
Computer networks exist on different scales. Distinguish between the following types:(a) local-area network;(b) wide-area network;(c) metropolitan-area network;(d) value-added network.
Explain, with the aid of diagrams, the difference between the following network topologies:(a) star;(b) bus;(c) ring.
Distinguish between the following different types of servers:(a) network;(b) applications;(c) database.
What are the advantages of the following types of media? Is each more likely to be found in a local- or wide-area network?(a) copper cable;(b) fibre-optic;(c) satellite;(d) microwave.
Networked communications in business occur through wide-area networks and local-area networks.(a) How do the two types of network differ?(b) What is the difference between a local-area network and an intranet?
Explain the term ‘electronic data interchange’. What is its relevance to companies now that the Internet is widely used for data exchange?
Why did hackers develop botnets? What advantage do they offer the criminals? How are they detected? Why do larger ad networks have an advantage in click fraud detection?
Why are grocery stores attractive for Amazon? In what ways is Amazon entering the grocery business, and how do these models differ?
What is bundling? What are the upsides and downsides of bundling?
What kind of features should a programmer build into systems in order to design for security? Think about the products that you use. Are there products that you feel did a good job of ensuring security during setup? Are there products you use that have demonstrated bad security design? How?
The Geneva Conventions are a set of international treaties that in part set standards for protecting citizens in and around a war zone. Should we have similar rules that set the limits of cyberwarfare? Would such limits even be effective? Why or why not?
Why are SQL injection attacks more difficult to address than the latest virus threat?
What does the rise of cyberwarfare suggest for businesses and organizations? What sorts of contingencies should firms consider and possibly prepare for? How might considerations also impact a firm's partners, customers, and suppliers?
How should individuals and firms leverage encryption?
Investigate how you might use a VPN if traveling with your laptop. Be prepared to share your findings with your class and your instructor.
Why was the Heartbleed bug so concerning? What sorts of products and services were impacted by the bug? Do some research online. Did you use any products or services that were vulnerable because of Heartbleed? How did you find out about Heartbleed? What are you doing to ensure that you are aware of
Gmail uses contextual advertising. The service will scan the contents of e-mail messages and display ads off to the side. Test the "creep-out" factor in Gmail-create an account (if you don't already have one), and send messages to yourself with controversial terms in them. Which ones showed ads?
List the reasons why Google has been considered a particularly attractive firm to work for. Are all of these associated with perks?
Why is it difficult for an unscrupulous individual to pull off enriching click fraud simply by setting up a website, running ad network ads, and clicking?
How do search engines discover pages on the Internet? What kind of capital commitment is necessary to go about doing this? How does this impact competitive dynamics in the industry?
How does your media time differ from your parents'? Does it differ among your older or younger siblings, or other relatives? Which media are you spending more time with? Less time with?
Which firm invented pay-per-click advertising? Why does Google dominate today and not this firm?
On a percentage basis, how important is AdSense to Google's revenues?
Perform identical queries on both Google and rival search engines (Bing, Yahoo!, Blekko, and DuckDuckGo are all possibilities). Try different categories (research for school projects, health, business, sports, entertainment, local information). Which sites do you think give you the better results?
What is the IAB and why is it necessary?
Give examples of how the ability to identify a surfer's computer, browser, or operating system can be used to target tech ads.
Google has never built user profiles based on Gmail messages. Ads are served based on a real-time scanning of keywords. Is this enough to make you comfortable with Google's protection of your own privacy? Why or why not?
Market capitalization and market share change frequently. Investigate Google's current market cap and compare it with other media companies. Do patterns suggested in this case continue to hold? Why or why not?
How does Google rank search results? Investigate and list some methods that an organization might use to improve its rank in Google's organic search results. Are there techniques Google might not approve of? What risk does a firm run if Google or another search firm determines that it has used
Put yourself in the role of a traditional media firm that is seeing its market decline. What might you do to address decline concerns? Have these techniques been attempted by other firms? Do you think they've worked well? Why or why not?
How are ads sold via Google search superior to conventional advertising media such as TV, radio, billboard, print, and yellow pages? Consider factors like the available inventory of space to run ads, the cost to run ads, the cost to acquire new advertisers, and the appeal among advertisers.
Why do ad networks appeal to advertisers? Why do they appeal to content providers? What functions are assumed by the firm overseeing the ad network?
Investigate new services that attempt to extend the possibilities for leveraging online content. Visit Wolfram Alpha and any other such efforts that intrigue you. Assume the role of a manager and use these engines to uncover useful information. Assume your role as a student and see if these tools
What are the major ad format categories?
Describe how IBM targeted ad delivery for its college recruiting efforts. What technologies were used? What was the impact on click-through rates?
List the negative consequences that could result from the misuse of tracking cookies.
Google has been dominant in the US for years. Research online to find out if Google's dominance spreads to international markets, as well. Give examples of markets where Google's share is as strong or stronger than in the US. Give examples where Google isn't a leader. Why do you think Google
Sometimes websites returned by major search engines don't contain the words or phrases that initially brought you to the site. Why might this happen?
How can you prevent botnet software from inhabiting your computers? Are you reasonably confident that your computer is free from a botnet infection? Why or why not?
Put yourself in the role of an advertiser for a product or service that you're interested in. Is the Internet an attractive channel for you? How might you use the Internet to reach customers you are most interested in? Where might you run ads? Who might you target? Who might you avoid? How might
Are there certain kinds of advertising campaigns and goals where search advertising wouldn't be a good fit? Give examples and explain why.
What factors determine the appeal of an ad network to advertisers and content providers? Which of these factors are potentially sources of competitive advantage?
Assume the role of an industry analyst: Consider the variety of firms mentioned in this section that may become competitors or partners. Create a chart listing your thoughts on which firms are likely to collaborate and work together and which firms are likely to compete. What are the advantages or
What's an interstitial? What's a rich media ad? Have you seen these? Do you think they are effective? Why or why not?
What is a cookie? How are cookies used? Is a cookie a computer program? Which firms can read the cookies in your Web browser?
What steps does Google take to protect the privacy of user information? What steps has Google taken to give users control over the user data that the firm collects and the ads the users wish to see?
What other businesses is Google investing in? Is Alphabet a credible innovator in these areas? Do you think innovation across such a broad portfolio is a wise business decision? Why or why not?
What's a cache? What other products or services have a cache?
What are spamdexing and keyword stuffing? What risks does a legitimate business run if it engages in these practices, and if they are discovered by search engines? What would this mean for the career of the manager who thought he could game the system?
List ways in which you or someone you know has been targeted in an Internet ad campaign. Was it successful? How do you feel about targeting?
Can a firm buy a top ad ranking? Why or why not?
Do dominant ad networks enjoy strong network effects? Are there also strong network effects that drive consumers to search? Why or why not?
Assume the role of an IT manager: To the extent that you can, evaluate online application offerings by Google, Microsoft, Apple, and rivals. In your opinion, are these efforts ready for primetime? Why or why not? Would you recommend that a firm choose these applications? Are there particular firms
List four major methods for billing online advertising.
Does a cookie accurately identify a user? Why or why not?
Which topics does "Ads Preferences Manager" avoid in its targeting system?
Make a list of firms that currently compete with Google and that will likely see Google as a significant competitor in the future. Which firms and job titles will require a substantial understanding of how Google operates and competes?
What can be done if you want the content on your website to remain off limits to search engine indexing and caching?
Which types of fraud can be attempted against search advertising? Which are perpetrated over its ad network?

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Information Systems A Managers Guide To Harnessing Technology Version 7.0 1st Edition John Gallaugher - Solutions

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