Ask a group to classify the major retail stores (department and specialty stores) in your community according
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Ask a group to classify the major retail stores (department and specialty stores) in your community according to their estimation of the social class of their target market. Have them explain how the marketing strategy is different for each of the stores profiled.
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To answer this question the group should begin by listing out the major retail s...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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