Compare broadcasting and narrowcasting and explain why marketers are moving away from using broadcasting into narrowcasting and
Question:
Compare broadcasting and narrowcasting and explain why marketers are moving away from using broadcasting into narrowcasting and addressable marketing.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 63% (11 reviews)
Advertisers are unhappy with the current broadcast media because they are reaching increasingly smal...View the full answer
Answered By
AJIN KURIAKOSE
I HAVE ELECTRONICS ENGINEERING DEGREE..AND MY AREA OF INTEREST IS MATHEMATICS,CONTROL SYSTEM,NETWORK,DIGITAL
4.70+
21+ Reviews
32+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
Discuss how retailers and wholesalers add value to the marketing system. Explain why marketers are embracing the concept of shopper marketing.
-
Explain why marketers have increased their use of product placements and integrations. Do you think that product placements and integrations are effective? Explain your answer.
-
The drive to go viral has resulted in some major marketing mistakes. Explain why marketers are seemingly obsessed with going viral. Then explain some of the consequences that might occur should these...
-
Design a linear-time algorithm to sort an array of Comparable objects that is known to have at most three distinct values. (Edsger Dijkstra named this the Dutch-national-flag problem because the...
-
On January 6, Compton Limited sold merchandise on account to Singh Inc. for $45,200, terms 2/10, n/30. The merchandise originally cost Compton $26,500. On January 15, Singh paid the amount due. Both...
-
A proposed square footing carrying a total load of 500 kips is to be constructed on a uniform thick deposit of dense cohesionless soil. The soil's unit weight is 135 pcf, and its angle of internal...
-
Pregnancy Length Use the normal distribution in Exercise 15. (a) What percent of the new mothers had a pregnancy length of less than 280 days? (b) What percent of the new mothers had a pregnancy...
-
United Resources Company obtained a charter from the state in January 2014, which authorized 200,000 shares of common stock , $1 par value. During the first year, the company earned $590,000 and the...
-
Combine like terms to simplify the expression: 2 x2 + 3x+4x+4 x2 2 Challenge Combine into one fraction: x+2 45 + + x+1 x2 58
-
List all possible samples of size n = 3, with replacement, from the population {1, 3, 5}. Calculate the mean of each sample. Find the mean, variance, and standard deviation of the sample means....
-
Discuss the strategic differences between traditional media channels and new media.
-
How can marketers construct and transmit addressable ads? Illustrate with a promotion of a product or service of your choice.
-
In Problems 2936, use point-by-point plotting to sketch the graph of each function. f(x) = 8/x
-
What are input flexibility options and output flexibility options?
-
What are some actions a firm can take to shorten its cash conversion cycle?
-
Why might recognizing the existence of a real option raise, but not lower, a projects NPV as found in the traditional manner?
-
How does a firms ability to borrow affect its optimal holdings of cash and securities?
-
How would an increase in corporate taxes tend to affect an average firms capital structure? What about an increase in the personal tax rate?
-
Based on the Application Calorie Counting, show the effect of New York Citys calorie posting requirement on Starbucks demand curve.
-
You are interested in investing and are considering a portfolio comprised of the following two stocks. Their estimated returns under varying market conditions are provided: (note: it is difficult to...
-
How might the rise of peer-to-peer music sharing influence the structure of the music CPS? One guess is that this method erodes the dominance of the big labels because listeners are more likely to...
-
Read several romance or action novels to see if you can identify a cultural formula at work. Do you see parallels among the roles different characters play (e.g., the hero, the evildoer, the...
-
List the three stages of a ritual.
-
Implement the definition of the function rotate ToLeft(), member of the DArray class, so that it rotates all the elements of the array object to the left by one position. Example: [6, 2, 5, 3] [2, 5,...
-
Write the definition of the of the function is Full() as a member function of the DArray class. The function returns true if the array is full, or false otherwise. Functions.cpp 1 #include "DArray.h"...
-
Write a program that will calculate the trajectory of a golf ball thrown with a velocity of 25.6 m/s at an angle of 0 = 35 relative to the horizontal, from a hill that is 2.1 meters above the ground...
Study smarter with the SolutionInn App