Explain the peripheral route to persuasion and discuss ways marketers can influence low-effort consumer attitudes.
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Explain the peripheral route to persuasion and discuss ways marketers can influence low-effort consumer attitudes.
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When consumers motivation ability and opportunity MAO are low they are not likely to devote much eff...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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