What role do source, message, context, and repetition play in influencing consumers cognitive attitude?
Question:
What role do source, message, context, and repetition play in influencing consumers’ cognitive attitude?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 60% (10 reviews)
The communication source characteristics are important in in...View the full answer
Answered By
Poonam Chaudhary
I have 15 month+ Teaching Experience
5.00+
2+ Reviews
10+ Question Solved
Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Question Posted:
Students also viewed these Business questions
-
What is the first step in the accounting processing cycle? What role do source documents fulfill in this step?
-
What role do groups play at Cirque du Soleil?
-
1. Based on your understanding of the personality attributes influencing consumer behavior, describe how consumers identify themselves with the brand personality of Red Bull? What goals and values...
-
The accompanying table shows data from the World Bank, World Development Indicators, for real GDP per capita (2010 U.S. dollars) in France, Japan, the United Kingdom, and the United States in 1960...
-
Provide four examples of non-financial performance measures that could be used to measure performance of an international aid organization like World Vision or Oxfam?
-
At the beginning of 2016, Oak Consulting had the following normal balances in its accounts: Account Balance Cash .......... $42,000 Accounts Receivable .... 25,000 Accounts Payable ...... 8,400...
-
Example 6.1 used sum(wtlossdat ["B"] *wtlossdat["y"])/4 to compute the main effect of $\mathrm{C}$.a. Explain why the espression is divided by 4 ? b. Write an $\mathrm{R}$ function to calculate the...
-
A freezer has a coefficient of performance of 2.40. The freezer is to convent 1.80 kg of water at 25.0oC to 1.80 kg of ice at -5.0oC in hour. (a) What amount of heat must he remove from the water at...
-
How can one efficaciously strategize temporal allocation amidst the multifaceted demands of modern life ? Explain
-
The partner on the Eagle View engagement, Ann Dutra, would like you to become more familiar with the initial planning of an audit. To further that goal, she has asked you to prepare a memo...
-
Explain the peripheral route to persuasion and discuss ways marketers can influence low-effort consumer attitudes.
-
Discuss the mere exposure effect and provide examples of how marketers can enhance consumer liking for an object.
-
Which of the following organizational development interventions could Wal-Mart most benefit from?
-
Malcolm's gross annual salary is 57,500. He also receives an annual bonus based on his employer's profits for the calendar year. H is bonus for the year t o 31 December 2016 was 8,350 (which he...
-
Roger began trading on 1 January 2011 , preparing accounts to 30 April each year. His first accounts were for the 16 months to 30 April 2012. In 2014 he decided to change his accounting date to 30...
-
A taxpayer with no capital gains tax liability makes a qualifying Gift Aid donation of 960 in tax year 2017-18. Explain: (a) why this donation is worth more than 960 to the charity which receives it...
-
Ken starts trading on 1 October 2012 and chooses 30 April as his accounting date. He ceases trading on 31 January 2018 and has adjusted trading profits as follows: 7 months to 30 April 2013 year to...
-
In 2017-18, Peter is granted a 12 -year lease on a property, paying a premium of 40,000 to his landlord. He immediately grants a 4 -year sub-lease to Paula, receiving a premium of 14,000. Calculate...
-
What type of unemployment is best studied within the long-run framework?
-
Identify the most stable compound:
-
Some die-hard fans were not pleased when the Rolling Stones sold the tune Start Me Up for about $4 million to Microsoft that wanted the classic song to promote its Windows 95 launch. The Beach Boys...
-
Devise a product jingle memory test. Compile a list of brands that are or have been associated with memorable jingles, such as Chiquita Banana or Alka-Seltzer. Read this list to friends, and see how...
-
A physician borrowed a page from product marketers when she asked their advice to help persuade people in the developing world to wash their hands habitually with soap. Diseases and disorders caused...
-
Linux - choose how you will manage your software install packages? Analyse some advantages of using a package manager to manage software?
-
A firm produces output according to the production function Q = K1/2 1/2. The demand schedule for the output is P= 20 - Q. If K is fixed at 4 units, what is this firm's short-run demand curve for...
-
Write about the Biden administration's State of the Union address by taking one side and examining how it affects you as an individual. Discuss the policy, economic accomplishments, what he has done...
Study smarter with the SolutionInn App