Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are
Question:
Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical? Do they depict the concept of perceived age? How could these ads be improved by applying some of the chapter’s guidelines for advertising to elderly consumers?
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 64% (14 reviews)
A recent review of successful marketing to older con...View the full answer
Answered By
Hemstone Ouma
"Hi there! My name is Hemstone Ouma and I am a computer scientist with a strong background in hands-on experience skills such as programming, sofware development and testing to name just a few. I have a degree in computer science from Dedan Kimathi University of Technology and a Masters degree from the University of Nairobi in Business Education. I have spent the past 6 years working in the field, gaining a wide range of skills and knowledge. In my current role as a programmer, I have had the opportunity to work on a variety of projects and have developed a strong understanding of several programming languages such as python, java, C++, C# and Javascript.
In addition to my professional experience, I also have a passion for teaching and helping others to learn. I have experience as a tutor, both in a formal setting and on a one-on-one basis, and have a proven track record of helping students to succeed. I believe that with the right guidance and support, anyone can learn and excel in computer science.
I am excited to bring my skills and experience to a new opportunity and am always looking for ways to make an impact and grow as a professional. I am confident that my hands-on experience as a computer scientist and tutor make me a strong candidate for any role and I am excited to see where my career will take me next.
5.00+
8+ Reviews
22+ Question Solved
Related Book For
Question Posted:
Students also viewed these Business questions
-
Discuss the role an advertising slogan plays in the development of an advertising campaign as well as some of the factors that should be considered in developing an effective tagline. Find an example...
-
Find several examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of...
-
Find good and bad examples of advertising targeted to older consumers. To what degree does advertising stereotype the elderly? What elements of ads or other promotions appear to determine their...
-
Read the case study of Ritz Carlton Company USA and discuss why and how you would transfer some of their methods to the operation of a non-accommodation component in an integrated resort complex.
-
On June 1, 2015, One Planet Cosmetics Corp. was formed. Its assets, liabilities, share capital, revenues, expenses, and dividends as at June 30 follow: Cash....................................$...
-
Fanning Training Services ( FTS ) provides instruction on the use of computer software for the employees of its corporate clients. It offers courses in the clients offices on the clients equipment....
-
A unidirectional composite is to be modeled by the RVE shown in Figure 3.14a, where the fiber and matrix materials are assumed to be isotropic and perfectly bonded together. Using a mechanics of...
-
Clark Shuman, owner and general manager of an automobile dealership, was nearing retirement and wanted to begin relinquishing his personal control over the businesss operations. (See Shuman...
-
Explain the interplay between thermodynamics and statistical mechanics in describing the behavior of large ensembles of particles, focusing on the connection between macroscopic thermodynamic...
-
Prove each of the following assertions: a. is valid if and only if True | = . b. For any a, False | = . c. | = if and only if the sentence ( ) is valid. d. if and only if the sentence ( ) is...
-
Asian Americans are a small proportion of the total U.S. population. Why are they an important market segment? How can a marketer of tablet computers effectively target Asian Americans?
-
Describe how Sony can use the five product features that affect adoption in order to speed up the diffusion of its new TV model.
-
Brown enters into a written contract with Ideal Insurance Company under which, in consideration of her payment of the premiums, the insurance company promises to pay State College the face amount of...
-
Larry owns 90 of the 100 outstanding shares of EDP Corporation. Larry acquired the 90 shares in 2008 for $15,000. He also owns 70 of the 100 outstanding shares of EDT Corporation. Larry acquired the...
-
Salkey Company has two owners, Gus and Jack, who are father and son. Gus owns 100 shares which he acquired in 2014 for $15,000. Jack owns 100 shares which he acquired in 2016 for $21,000. Salkeys...
-
Samson Corporation has 1,000 shares of common stock outstanding. Sal owns 560 shares, Rita owns 250 shares, and Susan owns 190 shares. None of the owners are related. On August 14 Samson redeemed 150...
-
Tara Corporation has current EXP of $320,000. During the year, it distributes numerous items to its sole shareholder, Anne. Indicate the effects of the distribution to Anne and Tara Corporation for...
-
Metal Corporation owns all of the stock of Iron Corporation, and owns 100 shares of Steel Corporation, which has 1,000 shares of stock outstanding. The 100 shares of Steel were purchased by Metal in...
-
Suppose an industry consists of many firms with identical cost structures, represented by the typical individual firm in panel A of Figure 13P-6. Price is P1. With the aid of panel A, draw the...
-
The cost curve for the city water supply is C(Q) = 16 + 1/4 Q2, where Q is the amount of water supplied and C(Q) is the cost of providing Q acre-feet of water. (An acre-foot is the amount of water...
-
Why do marketers use metaphors to craft persuasive messages? Give two examples of this technique.
-
Contrast the hierarchies of effects the chapter outlines. How should marketers strategic decisions related to the marketing mix change depending on which hierarchy its target consumers use?
-
Many universities contract with commercial companies to run campus websites and e-mail services. These agreements provide Web services to colleges at little or no cost. However, these actions have...
-
In January 2023, Marty's Fine Pens, a business carried on as a sole proprietorship, sells a limited-edition fountain pen for $125,000. The cost of the pen is $63,000. There is a down payment of...
-
An 90000 loan is amortized by payments of $1850 at the end of every 6 months at a rate of 2% compounded monthly 1. Construct a partial amortization schedule showing the last 2 payments 2. determine...
-
Kelso's has a return on equity of 15.2 percent, a debt-equity ratio of 44 percent, a capital intensity ratio of 1.08, a current ratio of 1.25, and current assets of $138,000. What is the profit...
Study smarter with the SolutionInn App