Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are

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Find two good and two bad examples of advertising directed toward elderly consumers. To what degree are these ads stereotypical? Do they depict the concept of perceived age? How could these ads be improved by applying some of the chapter’s guidelines for advertising to elderly consumers?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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