Have groups of students take a common consumable product and apply a fear appeal to promoting the
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Have groups of students take a common consumable product and apply a fear appeal to promoting the product. Have the students critique the effort with respect to the material presented in the chapter on using fear appeals. Have them do the same for applying a humor appeal to a commonly serious product.
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Fear Appeal Group 1 An anti smoking campaign for cigarettes The message of the campaign is ...View the full answer
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Related Book For
Consumer Behavior Buying, Having And Being
ISBN: 9780135225691
13th Edition
Authors: Michael R. Solomon
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