Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline
Question:
Health warnings have appeared on cigarette packages for almost 50 years. Discuss how habituation, or a decline in responsiveness due to repeated exposure (see Chapter 4), may be a factor affecting their effectiveness. In 134 countries, graphic images related to smoking’s effects must also be shown on the packages. Why or why not might this help smokers decide to quit?
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Habituation occurs when the consumer no longer pays attention to the stimulus because of fatigue or ...View the full answer
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Related Book For 
Consumer Behavior Buying Having Being
ISBN: 9780138170806
14th Edition
Authors: Michael R. Solomon, Cristel Antonia Russell
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