Question: W hy is referent power an especially potent force for marketing appeals? What factors help to predict whether or not reference groups will be a

W hy is referent power an especially potent force for marketing appeals? What factors help to predict whether or not reference groups will be a powerful influence on a person’s purchase decisions?

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Why is referent power an especially potent force for marketing appeals? What factors help to predict whether reference groups will or will not be a powerful influence on a persons purchase decisions?

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