What is the anchoring and adjustment process, and how does it affect consumer judgment?
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What is the anchoring and adjustment process, and how does it affect consumer judgment?
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The anchoring and adjustment process is when a consumer starts with an initial evaluation ...View the full answer
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Related Book For
Consumer Behavior
ISBN: 978-1305507272
7th edition
Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
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