What is the difference between adoption and diffusion? How does the concept of resistance relate to adoption?

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Consumer Behavior

ISBN: 978-1305507272

7th edition

Authors: Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

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Question Posted: Sep 26, 2018 05:57 AM

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What is the difference between adoption and diffusion? How does the concept of resistance relate to adoption?

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Adoption is the purchase of an innovation by an individual consumer or household Diffusion ...View the full answer

Consumer Behavior

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