What is the relationship between benefit segmentation and positioning?

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Consumer Behavior

ISBN: 978-0132544368

11th Edition

Authors: Leon G. Schiffman, Joseph Wisenblit

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Question Posted: Dec 08, 2018 08:34 AM

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What is the relationship between benefit segmentation and positioning?

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Benefit segmentation is based on the benefits that consumers seek from products and se...View the full answer

Consumer Behavior

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