Question: =+1. Reinforce the benefits. Answer, Why buy? Show the consumer the reason to make the purchase. Clearly state what the consumer's going to get from

=+1. Reinforce the benefits. Answer, “Why buy?” Show the consumer the reason to make the purchase. Clearly state what the consumer's going to get from the product/brand. For example: Tide To Go gets stains out when you're out and about.

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