This chapter’s Advertising AdForum Playlist contains more Cannes Award winners, some from the 2009 ceremony, some from earlier years. All represent the best of the best.

Part 1: Print
The first ten in the list are print ads. For each ad:
1. What is the layout? These are award winners, so some may not be easily characterized. When you have difficulty assigning ads to a layout, suggest what layouts, if any, are influential in the design.
2. What type of headline does each use? Choose from benefit, news/information, provocative, question, command, or none of the above.
3. Compare these ads with those you might find in a business publication, such as Fortune or Forbes. How do the ads in the playlist differ from the B2B? Why do imagine they are different? 

Part 2: Film/TV/Video
The remainder of the ads are commercials. For each of these ads, determine:
1. What is the format? Straight announcement, presenter, testimonial, demonstration, slice of life, lifestyle, or animation?
2. Choose your favorite commercial and, working backwards in this case, develop a storyboard for it. Now do a storyboard for a new commercial that should follow the one you liked in the campaign.
Be sure to have fun. There are some wonderful ads in this playlist.