Burger Kings Subservient Chicken Web site was an innovative way to increase brand exposure. But do you

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Burger King’s Subservient Chicken Web site was an innovative way to increase brand exposure. But do you think it will ultimately sell more chicken sandwiches? Make a case for why or why not.

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Related Book For  answer-question

Contemporary Advertising And Integrated Marketing Communications

ISBN: 9780073530031

13th Edition

Authors: William Arens, Michael Weigold, Christian Arens

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