What is marketing, and what is the role advertising plays in the marketing process?
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What is marketing, and what is the role advertising plays in the marketing process?
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Marketing is a comprehensive business process that involves identifying creating promoting and delivering value to customers or clients to satisfy their needs and achieve the goals of an organization ...View the full answer
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Related Book For
Contemporary Advertising And Integrated Marketing Communications
ISBN: 9780073530031
13th Edition
Authors: William Arens, Michael Weigold, Christian Arens
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