With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend

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With mobile as the fastest-growing part of Internet advertising, combined with the amount of time people spend on their smartphones, companies like L’Oréal have revamped their brand experience. Can you think of other companies like L’Oréal that have researched customer wants and needs to create an immersive and experiential experience?

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Contemporary Business

ISBN: 9781119905769

4th Canadian Edition

Authors: Louis E. Boone, David L. Kurtz, Michael H. Khan, Brahm Canzer, Rosalie Harms, Peter Moreira

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