1. Do you agree with P&G that online marketing will save money without hurting its brands in...

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1. Do you agree with P&G that online marketing will save money without hurting its brands in the market place? Why or why not?

2. What non-financial advantages of online marketing can P&G try to achieve? How will these benefits help it increase market share?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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