1. In your view, does Zappos use social media effectively to strengthen its brand? Why or why...
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1. In your view, does Zappos use social media effectively to strengthen its brand? Why or why not?
2. Zappos does not have a formal policy about social networking in the workplace. What are the benefits of this decision? What might be the drawbacks?
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1 Those who say yes may cite the fact that social media is an integral part of the companys culture ...View the full answer
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