1. Describe how the economic environment may influence Zappos marketing efforts 2. Explain how Zappos move into...

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1. Describe how the economic environment may influence Zappos’ marketing efforts

2. Explain how Zappos’ move into downtown Las Vegas fulfills the four levels of the social responsibility pyramid.


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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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