Question: 1. How does the Audience Rewards program support Nederlanders overall strategic plan? 2. It might seem as though Nederlanders first-mover strategy has the entertainment rewards

1. How does the Audience Rewards program support Nederlander’s overall strategic plan?

2. It might seem as though Nederlander’s first-mover strategy has the entertainment rewards market locked up. But what strategies and tactics could a second-strategy mover use to gain access to theater customers?

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