1. If you were a Food Network marketer, how would you state the networks overall marketing message?...

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1. If you were a Food Network marketer, how would you state the network’s overall marketing message?

2. Describe the types of advertising appeals that you think would be most effective with Food Network viewers.

3. In what ways do Food Network and its advertisers benefit from cross-promotion?

4. How might Food Network marketers use sales promotion techniques to build loyalty among viewers?

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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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Question Posted: Apr 30, 2018 09:30 AM

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1. If you were a Food Network marketer, how would you state the networks overall marketing message?...

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1 The Food Networks overall marketing message would touch on the topics of lifestyle passion interes...View the full answer

Contemporary Marketing

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