1. The Disney Institute says clients cant take Disney and just plug it in. In what ways...

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1. The Disney Institute says clients can’t “take Disney and just plug it in.” In what ways can companies best adapt Disney’s advice to their own customer service situations?

2. Do you agree that keeping employees happy is important for sustaining a customer satisfaction orientation? Why or why not?


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Contemporary Marketing

ISBN: 978-1133628460

16th edition

Authors: Louis Boone, David Kurtz

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