Retail chain Anthropologie sells a unique mix of womens clothing and home furnishings. Since its founding in
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Retail chain Anthropologie sells a unique mix of women’s clothing and home furnishings. Since its founding in 1992, Anthropologie has opened stores across the United States, in Canada, and in Great Britain. The retailer aims to create a shopping “experience” where its customers—independent-minded college-educated female professionals between ages 30 and 45—can find their own look. No two Anthropologie stores are exactly alike, and the chain does not use advertising. Visit the website at www.anthropologie.com. How does it differentiate itself from its competitors?
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