In the October 2014 issue of Strategic Finance, authors Thomas Albright, Chad Gerber, and Paul Juras present
Question:
In the October 2014 issue of Strategic Finance, authors Thomas Albright, Chad Gerber, and Paul Juras present a balanced scorecard for a not-for-profit governmental agency—the US Navy (“How Naval Aviation Uses the Balanced Scorecard,” pp. 21–28; available at www.imanet.org/docs/default-source/sf/10_2014_juras-pdf). After reading this article, answer the following questions.
Required:
A. The authors propose eliminating the financial and customer perspectives. Explain why they did this, what perspectives they did use, and why they chose these perspectives.
B. The authors provide a strategy map (Figure 2) that shows the linkages between the perspectives. Describe these linkages.
C. Choose an objective in any of the perspectives and explain how one of the measures impact the objective and what initiatives the Navy has undertaken to achieve the target for your chosen measure.
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A The authors eliminated the financial and customer perspectives because they were not relevant to t...View the full answer
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