Discuss Berthon et al .s (1998) suggestion that effective Internet promotion is similar to a company exhibiting

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Discuss Berthon et al .’s (1998) suggestion that effective Internet promotion is similar to a company exhibiting at an industry trade show attracting visitors to its stand.

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ISBN: 9781292077611

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Discuss Berthon et al .s (1998) suggestion that effective Internet promotion is similar to a company exhibiting

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Digital Marketing

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