The first version of a website for a financial services company has been live for a year.

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The first version of a website for a financial services company has been live for a year. Originally it was developed by a team of two people, and was effectively ‘brochureware’. The second version of the site is intended to contain more detailed information, and will involve contributions from ten different product areas. You have been asked to define a procedure for controlling updates to the site. Write a document detailing the update procedure, which also explains the reasons for each control.

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Digital Marketing

ISBN: 9781292077611

6th Edition

Authors: Dave Chaffey, Fiona Ellis Chadwick

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