Question: The social media system Line (see https://line.me/en) started as a web-based internal communication process for employees of NHN in Japan. It became so popular inside

The social media system Line (see https://line.me/en) started as a web-based internal communication process for employees of NHN in Japan. It became so popular inside the organisation that it was decided to turn their system into a product and it was released across Japan for use by anyone, not just company employees.

Seemingly similar to WhatsApp and Snapchat, Line operates on all mobile devices and PCs – that’s what makes it really different, a multi-device messaging system.

Plus, Line is said to be more fun, with many stickers, animated profile pics, group video chat and the ability to send lots of images and videos at the same time.

Line is a clever example of maximising the value of a system as a resource and is said to have around 200 million monthly users. It generates additional company income through the sales of stickers, animations and other kit in its marketplace. Group (5) Read E:12 pm Charles Sounds good! Let's do it at

Case Questions • Have you or anyone you know worked in an organisation where the process has become the business?
• Have you worked in organisations where the systems are a pain and stifle the resources?

Group (5) Read E:12 pm Charles Sounds good! Let's do it at my place. :13pm Jeeny Wanna have the birthday, party tomorrow night! + Read 8:15 pm Take afta o Audio Message Keep Choose Video Snap Movie Snap Movie Free Messaging Whenever, Wherever Send free one-on-one and group texts to your friends anytime, anywhere! LINE is available for a variety of smartphone devices (iPhone, Android, Windows Phone, BlackBerry, and Nokia) and even your PC.

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