1. Contrast eBays original business model with its latest proposed business model. 2. What are the problems...

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1. Contrast eBay’s original business model with its latest proposed business model.

2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems?

3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider?

4. Who are eBay’s top five competitors online, and how will eBay’s new strategy help it compete? Will eBay be providing a differentiated service to customers?

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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