Conduct a thorough analysisstrategic and financialof one of the following companies or another of your own choosing:

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Conduct a thorough analysis—strategic and financial—of one of the following companies or another of your own choosing: Bluefly Inc., Drugstore.com, Inc., or 1-800-Flowers.com. Prepare a presentation that summarizes your observations about the company’s Internet operation and future prospects.

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E-Commerce Essentials

ISBN: 978-0133544985

1st edition

Authors: Kenneth C. Laudon, Carol Guercio Traver

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