In two or three paragraphs, explain why mass media advertising is likely to be less successful online

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In two or three paragraphs, explain why mass media advertising is likely to be less successful online (either with computer or mobile device users) than with television viewers.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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Question Posted: Apr 03, 2023 04:14 AM

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In two or three paragraphs, explain why mass media advertising is likely to be less successful online

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Mass media advertising which typically involves broadcasting advertisements to a large and diverse a...View the full answer

Electronic Commerce

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