The Good Grow Seed Company sells vegetable and flower seeds to home gardeners online and has noticed

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The Good Grow Seed Company sells vegetable and flower seeds to home gardeners online and has noticed that many of its customers order the same types of seeds each year when they plant their gardens. The company would like to send e-mails to customers who have purchased seeds in the past. These e-mails would use information about the types of seeds customers have purchased in the past and would offer them discounts on seeds for new varieties. Write a memo of about 200 words in which you attempt to convince Good Grow’s marketing manager that the company should use an opt-in statement to request permission to send such e-mails.

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Electronic Commerce

ISBN: 9781305867819

12th Edition

Authors: Gary Schneider

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